{"id":350,"date":"2020-09-29T01:53:45","date_gmt":"2020-09-28T17:53:45","guid":{"rendered":"https:\/\/tedsnote.com\/?p=350"},"modified":"2023-09-14T15:06:08","modified_gmt":"2023-09-14T07:06:08","slug":"google-analytics-basic","status":"publish","type":"post","link":"https:\/\/tedsnote.com\/jp\/google-analytics-basic\/","title":{"rendered":"GA\u5165\u9580\uff5c 5\u7a2e\u4e3b\u8981\u6d41\u91cf\u4f86\u6e90\u82076\u7a2e\u57fa\u672c\u5831\u8868"},"content":{"rendered":"<pre class=\"wp-block-verse\">\u6ce8\u610f!GA3(UA\u7248)\u5c07\u65bc 2023\u5e747\u67081\u865f\u8d77\u7121\u6cd5\u63a5\u6536\u65b0\u8cc7\u6599\uff0c\u5efa\u8b70\u9084\u6c92\u5b89\u88ddGA4\u7684\u7528\u6236\u76e1\u5feb\u5b89\u88dd\u5594!\n\u5b89\u88dd\u6559\u5b78:\n<a href=\"https:\/\/tedsnote.com\/jp\/google-analytics-4\/\" target=\"_blank\" aria-label=\"GA\u7cfb\u5217\uff5cGoogle Analytics 4 \u5b89\u88dd\u65b9\u6cd5\u4ee5\u53ca\u7279\u8272 (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\"><strong>GA\u7cfb\u5217\uff5cGoogle Analytics 4 \u5b89\u88dd\u65b9\u6cd5\u4ee5\u53ca\u7279\u8272<\/strong><\/a><\/pre>\n\n\n\n<p>\u5728\u4e0a\u4e00\u7bc7\u6587\u7ae0\uff1a<a rel=\"noreferrer noopener\" title=\"https:\/\/tedsnote.com\/google-analytics-installation\/\" href=\"https:\/\/tedsnote.com\/jp\/google-analytics-installation\/\" target=\"_blank\">Google Analytics\u5206\u6790(GA) \u5165\u9580\uff5c 5\u5206\u9418\u5716\u89e3\u5b89\u88dd\u65b9\u6cd5<\/a> \u4e2d\uff0c<br>\u5e36\u5927\u5bb6\u8a8d\u8b58\u4e86\u5982\u4f55\u5728\u4f60\u7684\u7db2\u7ad9\u88dd\u4e0aGA\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u5728\u9019\u4e00\u7bc7\u6587\u7ae0\u4e2d\u6703\u4ecb\u7d39\u4ee5\u4e0bga-ua-\u5167\u5bb9\"><strong>\u5728\u9019\u4e00\u7bc7\u6587\u7ae0\u4e2d\u6703\u4ecb\u7d39\u4ee5\u4e0bGA(UA)\u5167\u5bb9\uff1a<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5e33\u6236\u5c64\u7d1a\u5c0e\u89bd<\/strong><\/li>\n\n\n\n<li><strong>5\u7a2e\u4e3b\u8981\u6d41\u91cf\u4f86\u6e90\u985e\u578b<\/strong><\/li>\n\n\n\n<li><strong>UTM\u8a2d\u5b9a<\/strong><\/li>\n\n\n\n<li><strong>6\u5927\u5831\u8868\u6aa2\u8996<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\u5beb\u9019\u7bc7\u6587\u7ae0\u4e3b\u8981\u662f\u5e0c\u671b\u80fd\u5e36\u521d\u5b78\u8005\u5feb\u901f\u641e\u61c2\u5e33\u6236\u5c64\u7d1a\u3001\u5404\u500b\u5831\u8868\u7684\u7528\u9014\u3002<br>\u5728\u958b\u59cb\u4e4b\u524d\uff0c\u5148\u9700\u8981\u77e5\u9053\u5e7e\u500b\u6838\u5fc3\u8cc7\u6599\u3002<\/p>\n\n\n\n<p>\u9996\u5148\uff0c\u5148\u4e86\u89e3GA\u7684\u5e33\u6236\u5c64\u7d1a\u7d50\u69cb\u3002<\/p>\n\n\n\n<!--more-->\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading title\" id=\"\u5e33\u6236\u5c64\u7d1a\u7d50\u69cb\"><strong>\u5e33\u6236\u5c64\u7d1a\u7d50\u69cb<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/tedsnote.com\/wp-content\/uploads\/2020\/09\/GA\u600e\u9ebc\u770b_\u6d41\u91cf\u4f86\u6e90\u82075\u5927\u5831\u8868-1024x613.png\" alt=\"GA\u5e33\u6236\u5c64\u7d1a\u7d50\u69cb\" class=\"wp-image-504\" style=\"width:768px;height:460px\" width=\"768\" height=\"460\"\/><figcaption class=\"wp-element-caption\"><strong>GA\u5e33\u6236\u5c64\u7d1a\u7d50\u69cb \u5e33\u6236\u3001\u8cc7\u6e90\u3001\u8cc7\u6599\u6aa2\u8996<\/strong><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading title\" id=\"ga\u7684\u6d41\u91cf\u7ba1\u9053\"><strong>GA\u7684\u6d41\u91cf\u7ba1\u9053<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<ol class=\"wp-block-list\">\n<li><strong>Social \u793e\u4ea4<\/strong><br>\u900f\u904e\u81c9\u66f8\u3001Instagram\u3001Twitter\u4e4b\u985e\u7684\u77e5\u540d\u793e\u4ea4\u5a92\u9ad4\u4f86\u7684\u6d41\u91cf\u3002<\/li>\n\n\n\n<li><strong>Direct \u76f4\u63a5<\/strong><br>\u76f4\u63a5\u8f38\u5165\u7db2\u5740\u3001\u900f\u904e\u66f8\u7c64\u76f4\u63a5\u524d\u5f80\u7684\u6d41\u91cf\u3002<\/li>\n\n\n\n<li><strong>Referral \u63a8\u85a6<\/strong><br>\u900f\u904e\u5176\u4ed6\u7db2\u7ad9\u63a8\u85a6\u800c\u4f86\u7684\u6d41\u91cf\u3002\u80fd\u53cd\u6620\u51fa\u7db2\u7ad9\u5728\u5916\u6709\u591a\u5c11\u53cd\u5411\u9023\u7d50\u3001\u6709\u591a\u5c11\u7db2\u7ad9\u5206\u4eab\u4f60\u7684\u7db2\u5740\u3001\u6587\u7ae0\u5728\u4ed6\u7684\u7db2\u7ad9\u3002<\/li>\n\n\n\n<li><strong>Organic Search \u81ea\u7136\u641c\u7d22<\/strong><br>\u900f\u904e\u641c\u5c0b\u5f15\u64ce\u800c\u4f86\u3002<br>\u5360\u6bd4\u80fd\u53cd\u6620\u51fa\u7db2\u7ad9\u7684\u7db2\u7ad9\u6b0a\u91cd\u3001\u641c\u5c0b\u7d50\u679c\u6392\u540d\u3002<\/li>\n\n\n\n<li><strong>Ads \u4ed8\u8cbb\u6d41\u91cf<\/strong><br>\u5ee3\u544a\u6d41\u91cf\uff0c\u900f\u904e\u4e0b\u5ee3\u544a\u800c\u4f86\u7684\u6d41\u91cf\u3002<br>\u9019\u908a\u56e0\u70ba\u7b46\u8005\u76ee\u524d\u9084\u6c92\u6709\u4f7f\u7528\u4ed8\u8cbb\u6d41\u91cf\uff0c\u56e0\u6b64\u6c92\u6709\u5217\u5165\u3002<br>\u53ef\u5206\u70ba<strong>\u4ed8\u8cbb\u641c\u7d22(Paid Search)<\/strong>\u8207<strong>\u5c55\u793a\u578b\u5ee3\u544a(Display)<\/strong><\/li>\n<\/ol>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"422\" height=\"345\" src=\"https:\/\/tedsnote.com\/wp-content\/uploads\/2020\/09\/Image-002.png\" alt=\"GA\u4e3b\u8981\u6d41\u91cf\u4f86\u6e90\u985e\u578b\" class=\"wp-image-480 size-full\"\/><\/figure><\/div>\n\n\n\n<p>\u4e0b\u9762\u9032\u884c\u4e00\u4e9b\u5e38\u898b\u6d41\u91cf\u4f86\u6e90\u7684\u8209\u4f8b<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>QR CODE\uff1a\u6383\u63cf\u5f8c\u6703\u76f4\u63a5\u5728\u700f\u89bd\u5668\u4e2d\u586b\u5165\u7db2\u5740\u5230\u9054\uff0c\u5c6c\u65bc\u76f4\u63a5\u6d41\u91cf<\/li>\n\n\n\n<li>LINE\u3001Telegram\u3001\u7c21\u8a0a\uff1a\u9ede\u64ca\u7db2\u5740\u4e4b\u5f8c\u6703\u76f4\u63a5\u958b\u555f\u700f\u89bd\u5668\u586b\u5165\u7db2\u5740\u5230\u9054\uff0c\u5c6c\u65bc\u76f4\u63a5\u6d41\u91cf<\/li>\n\n\n\n<li>EDM\uff1a\u82e5\u672a\u7279\u5225\u8a2d\u5b9a\u597dUTM\uff0c\u4f7f\u7528\u7684\u4fe1\u7bb1\u4e0d\u5f71\u97ff\uff0c\u90fd\u6703\u5c6c\u65bc\u76f4\u63a5\u6d41\u91cf<\/li>\n<\/ul>\n\n\n\n<p>\u82e5\u60f3\u8981\u8b93\u4e0a\u8ff0\u5e7e\u500b\u76f4\u63a5\u6d41\u91cf\u80fd\u6709\u6e05\u695a\u7684\u8fa8\u5225\u5462? \u4f60\u5c31\u9700\u8981UTM\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading title\" id=\"\u4f60\u4e0d\u80fd\u4e0d\u77e5\u9053\u7684utm\"><strong>\u4f60\u4e0d\u80fd\u4e0d\u77e5\u9053\u7684UTM<\/strong><\/h3>\n\n\n\n<p><strong>UTM<\/strong>(\u5168\u540d\u70ba<strong>Urchin Tracking Module<\/strong>)\uff0c\u63d0\u4f9b\u7d66\u7db2\u7ad9\u5206\u6790\u4eba\u54e1\u81ea\u8a02GA\u4e0a\u5831\u8868\u986f\u793a\u51fa\u7684\u4f86\u6e90\uff08Source)\uff0f\u5a92\u4ecb(Medium)\u7b49\u6578\u64da\u3002<br><a title=\"https:\/\/ga-dev-tools.appspot.com\/campaign-url-builder\/\" href=\"https:\/\/ga-dev-tools.appspot.com\/campaign-url-builder\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Campagin URL builder<\/strong><\/a>\u70ba\u5b98\u65b9\u63a8\u51fa\u7684UTM\u5de5\u5177\u3002\u5176\u4e2d\u7db2\u5740\u3001Source\u3001Medium\u3001Campaign\u662f\u5fc5\u586b\u5beb\u7684\u3002<br>\u63a5\u8457\u4e0b\u65b9\u5c31\u6703\u51fa\u73fe\u5e36\u6709UTM\u6a19\u8a18\u7684\u7db2\u5740\u4e86\uff0c\u518d\u5c07\u4f60\u7684UTM\u7db2\u5740\u57cb\u5165EDM\u3001\u5ee3\u544a\u6216\u662f\u7279\u5b9a\u7684\u8ffd\u8e64\u4f4d\u7f6e\uff0c\u4e4b\u5f8c\u6578\u64da\u5373\u53ef\u5728GA\u4e0a\u770b\u5230\u4e86\u3002<\/p>\n\n\n\n<p>\u53ef\u4ee5\u67e5\u770b\u9019\u908a\uff0c\u6709<a href=\"https:\/\/tedsnote.com\/jp\/common-ads-and-marketing-nouns\/#Urchin%E8%BF%BD%E8%B9%A4%E6%A8%A1%E5%9E%8B_UTMUrchin_Tracking_Module\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/tedsnote.com\/common-ads-and-marketing-nouns\/#Urchin%E8%BF%BD%E8%B9%A4%E6%A8%A1%E5%9E%8B_UTMUrchin_Tracking_Module\" rel=\"noreferrer noopener\"><strong>\u5c08\u9580\u8b1b\u89e3UTM\u7684\u8a2d\u5b9a<\/strong><\/a>\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/tedsnote.com\/wp-content\/uploads\/2020\/09\/image-2.png\" alt=\"\" class=\"wp-image-500\" style=\"width:731px;height:508px\" width=\"731\" height=\"508\"><figcaption class=\"wp-element-caption\"><strong>\u53ef\u53c3\u8003\u5b98\u65b9\u5c0d\u53c3\u6578\u7684\u8aaa\u660e<\/strong><\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading title\" id=\"6\u7a2e\u5831\u8868\"><strong>6\u7a2e\u5831\u8868<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/tedsnote.com\/wp-content\/uploads\/2020\/09\/image-3.png\" alt=\"GA\u5831\u8868\u5217\u8868\" class=\"wp-image-501\" style=\"width:359px;height:414px\" width=\"359\" height=\"414\"\/><figcaption class=\"wp-element-caption\"><strong>GA\u76846\u5927\u5831\u8868<\/strong><\/figcaption><\/figure>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u30db\u30fc\u30e0\u30da\u30fc\u30b8<\/strong>\uff1a\u5feb\u901f\u67e5\u770b<strong>\u8fd1\u671f\u9020\u8a2a\u6578<\/strong>\u3001<strong>\u5373\u6642\u5728\u7dda\u4eba\u6578<\/strong>\u3001<strong>\u6d41\u91cf\u958b\u767c\u6e20\u9053<\/strong>\u3001<strong>\u7528\u6236\u6240\u5728\u5730\u5340<\/strong><\/li>\n\n\n\n<li><strong>\u5373\u6642<\/strong>\uff1a<strong>\u5373\u6642\u5728\u7dda\u7528\u6236<\/strong>\u7684\u6578\u64da\uff08\u5730\u5340\u3001\u6d41\u91cf\u4f86\u6e90\u3001\u89f8\u767c\u4e8b\u4ef6\u3001\u8f49\u63db\uff09<\/li>\n\n\n\n<li><strong>\u76ee\u6a19\u5c0d\u8c61<\/strong>\uff1a\u5206\u6790<strong>\u7528\u6236\u6578\u64da<\/strong>\uff08\u5730\u5340\u3001<strong>\u8df3\u51fa\u7387<\/strong>\u3001<strong>\u5e73\u5747\u7db2\u9801\u700f\u89bd\u6642\u9593<\/strong>\u3001<strong>\u5ba2\u5c64<\/strong>\u3001\u8208\u8da3\uff09<\/li>\n\n\n\n<li><strong>\u5ba2\u6236\u958b\u767c<\/strong>\uff1a\u5206\u6790<strong>\u6d41\u91cf\u4f86\u6e90<\/strong>\uff08<strong>\u71b1\u9580\u7ba1\u9053<\/strong>\u3001<strong>\u4f86\u6e90\uff0f\u5a92\u4ecb<\/strong>\u3001\u4ed8\u8cbb\u641c\u5c0b\u3001\u81ea\u7136\u641c\u5c0b\u6578\u64da\uff09<\/li>\n\n\n\n<li><strong>\u884c\u70ba<\/strong>\uff1a\u5206\u6790\u7528\u6236<strong>\u5728\u7db2\u9801\u4e0a\u7684\u884c\u70ba\u3001\u4e8b\u4ef6<\/strong>\uff08<strong>\u500b\u5225\u7db2\u9801\u7684\u6578\u64da<\/strong>\u3001\u884c\u70ba\u6d41\u7a0b\u3001<strong>\u5230\u9054\u7db2\u9801<\/strong>\u3001<strong>\u96e2\u958b\u7db2\u9801<\/strong>\u3001\u4e8b\u4ef6\uff09<\/li>\n\n\n\n<li><strong>\u8f49\u63db<\/strong>\uff1a\u5206\u6790\u7528\u6236<strong>\u8f49\u63db\u4e8b\u4ef6<\/strong>\uff08<strong>\u8f49\u63db\u6d41\u7a0b<\/strong>\u3001\u7522\u54c1\u696d\u7e3e\u3001<strong>\u8cfc\u7269\u884c\u70ba<\/strong>\u3001<strong>\u7d50\u5e33\u884c\u70ba<\/strong>\uff09<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading title\" id=\"\u89e3\u8b80ga\u5831\u8868\u4e2d\u7684\u6307\u6a19-metric-\u8207\u7dad\u5ea6-dimension\"><strong>\u89e3\u8b80GA\u5831\u8868\u4e2d\u7684\u6307\u6a19(Metric)\u8207\u7dad\u5ea6(Dimension)<\/strong><\/h3>\n\n\n\n<p><em>\u4ee5\u4e0b\u4ee5\u4e4b\u524d\u670d\u52d9\u904e\u7684\u5ba2\u6236\u7684\u5831\u8868\u4f5c\u70ba\u793a\u7bc4<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/tedsnote.com\/wp-content\/uploads\/2020\/10\/GA\u7dad\u5ea6\u8207\u6307\u6a19\u793a\u7bc4-1024x455.png\" alt=\"GA\u7dad\u5ea6(\u76f4\u6b04)\u8207\u6307\u6a19(\u6a6b\u6b04)\" class=\"wp-image-564\" style=\"width:768px;height:341px\" width=\"768\" height=\"341\"\/><figcaption class=\"wp-element-caption\">GA\u7dad\u5ea6(\u76f4\u6b04)\u8207\u6307\u6a19(\u6a6b\u6b04)<\/figcaption><\/figure>\n\n\n\n<p><br>GA\u5831\u8868\u4e2d\u7684\u5169\u500b\u91cd\u9ede-<strong><span class=\"has-inline-color has-vivid-cyan-blue-color\">\u6a6b\u6b04<\/span>(\u6307\u6a19)<\/strong>\u3001<strong><span class=\"has-inline-color has-vivid-red-color\">\u76f4\u6b04<\/span>(\u7dad\u5ea6)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6307\u6a19\uff1a\u5404\u9805\u6578\u503c\u7684\u7d71\u8a08<\/strong><br>\u5ba2\u6236\u958b\u767c\uff0d\u4f7f\u7528\u8005\u3001\u65b0\u4f7f\u7528\u8005\u3001\u5de5\u4f5c\u968e\u6bb5\uff0c\u5c55\u793a\u6d41\u91cf\u7d71\u8a08\u53ca\u5de5\u4f5c\u968e\u6bb5<br>\u884c\u70ba\uff0d\u8df3\u51fa\u7387\u3001\u55ae\u6b21\u5de5\u4f5c\u968e\u6bb5\u9801\u6578\u3001\u5e73\u5747\u5de5\u4f5c\u968e\u6bb5\u6642\u9593\u9577\u5ea6\uff0c\u5c55\u793a\u8a72\u6d41\u91cf\u5728\u7db2\u9801\u4e0a\u7684\u4e92\u52d5\u60c5\u5f62<br>\u8f49\u63db\uff0d\u76ee\u6a19\u8f49\u63db\u7387\u3001\u76ee\u6a19\u9054\u6210\uff0c\u5c55\u793a\u8a72\u6d41\u91cf\u5728\u7db2\u9801\u4e0a\u7684\u76ee\u6a19\u4e8b\u4ef6\u3001\u8f49\u63db\u76ee\u6a19\u9054\u6210\u60c5\u5f62<br><\/li>\n\n\n\n<li><strong>\u7dad\u5ea6\uff1a\u5404\u9805\u8cc7\u6599\u7684\u4f86\u6e90<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\u4f86\u6e90\uff0f\u5a92\u4ecb\uff1a\u4f7f\u7528\u8005\u5230\u7ad9\u6240\u900f\u904e\u7684\u4f86\u6e90\u53ca\u65b9\u5f0f\u3002<br>\u8209\u4f8b\u4f86\u8aaa\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>google\/organic\u5c31\u662f\u900f\u904eGoogle\u81ea\u7136\u641c\u7d22\u4f86\u5230\u7db2\u7ad9\u7684\u4eba<\/li>\n\n\n\n<li>google\/cpc\u5c31\u662f\u900f\u904eGoogle Ads\u641c\u7d22\u5ee3\u544a\u4f86\u5230\u7db2\u7ad9\u7684\u4eba<\/li>\n<\/ul>\n\n\n\n<p>\u9084\u6709\u4e00\u500b\u5f88\u597d\u7528\u7684\u6771\u897f\u5c31\u662f<strong>\u6b21\u8981\u7dad\u5ea6\u8a2d\u5b9a<\/strong>\uff0c\u5c24\u5176\u7576\u4f60\u60f3\u52a0\u5165\u7279\u5b9a\u7dad\u5ea6\u4f86\u8b93\u8cc7\u6599\u66f4\u7d30\u7684\u6642\u5019\u3002<\/p>\n\n\n\n<p>\u7406\u89e3\u4e4b\u5f8c\u4f60\u5c31\u80fd\u900f\u904e\u7be9\u9078\u9ad8\u4e92\u52d5\u3001\u6709\u6548\u7684\u4f86\u6e90\uff0f\u5a92\u4ecb\uff0c\u53bb\u52a0\u5927\u7121\u8ad6\u662f\u8cc7\u6e90\u6295\u5165\u3001\u6295\u653e\u91cf\u4f86\u6709\u6548\u63d0\u9ad8\u7db2\u7ad9\u76ee\u6a19\u4e86\u3002<br>\u7562\u7adf\u5927\u591a\u6578\u7684\u7db2\u7ad9\u7d93\u71df\u8005\u3001\u516c\u53f8\uff0c\u6642\u9593\u8207\u8cc7\u6e90\u90fd\u662f\u76f8\u5c0d\u6709\u9650\u7684\u3002\u9019\u6642\u5019\uff0c\u8cc7\u6e90\u8a72\u5f80\u54ea\u88e1\u653e\u5c31\u662f\u4e00\u9580\u5b78\u554f\u4e86\u3002<br>\u7576\u884c\u92b7\u90e8\u3001\u696d\u52d9\u90e8\u3001\u5916\u5305\u3001\u4e3b\u7ba1\u3001\u8001\u95c6\u90fd\u5404\u6301\u5df1\u898b\u8aaa\u81ea\u5df1\u7684\u6c7a\u7b56\u662f\u5c0d\u7684\u3002\u9019\u6642\u5019<strong>\u7528\u6578\u64da\u4f86\u8aaa\u8a71\uff0c\u662f\u6700\u597d\u7684\u89e3\u65b9<\/strong>\u3002<\/p>\n\n\n<style><\/style><style><\/style>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u5831\u8868\u5c0e\u89bd\"><strong>\u5831\u8868\u5c0e\u89bd<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading title\" id=\"1-\u9996\u9801\"><strong>1.\u9996\u9801<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/tedsnote.com\/wp-content\/uploads\/2020\/09\/image-27-1024x563.png\" alt=\"GA\u9996\u9801\u5831\u8868\" class=\"wp-image-347\" style=\"width:768px;height:422px\" width=\"768\" height=\"422\"\/><figcaption class=\"wp-element-caption\"><strong>GA<strong>\u30db\u30fc\u30e0\u30da\u30fc\u30b8<\/strong><\/strong><\/figcaption><\/figure>\n\n\n\n<p>\u9996\u9801\u4e3b\u8981\u8b93\u4f60\u89c0\u5bdf\u7db2\u7ad9\u7684<strong>\u4e3b\u8981\u6578\u64da\u6982\u89c0<\/strong>\u4ee5\u53ca<strong>\u5373\u6642\u5728\u7dda\u4eba\u6578<\/strong><br>\u5305\u62ec<strong>\u4f7f\u7528\u8005<\/strong>\u3001<strong>\u6536\u76ca<\/strong>\u3001<strong>\u8f49\u63db\u7387<\/strong>\u3001<strong>\u5de5\u4f5c\u968e\u6bb5<\/strong><\/p>\n\n\n\n<p><strong>\u5ef6\u4f38\u95b1\u8b80<\/strong>\uff1a<strong><a href=\"https:\/\/tedsnote.com\/jp\/common-ads-and-marketing-nouns\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/tedsnote.com\/common-ads-and-marketing-nouns\/\">\u3010\u7db2\u8def\u884c\u92b7\u3011\u4e00\u6b21\u641e\u61c2\u5ee3\u544a\u3001\u884c\u92b7\u540d\u8a5e\uff0c\u5176\u5be6\u4e0d\u7528\u60f3\u7684\u9019\u9ebc\u96e3<\/a><\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading title\" id=\"2-\u5373\u6642\"><strong>2.\u5373\u6642<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/tedsnote.com\/wp-content\/uploads\/2020\/09\/image-28-1024x505.png\" alt=\"GA\u5373\u6642\u5831\u8868-\u7e3d\u89bd\" class=\"wp-image-348\" style=\"width:768px;height:379px\" width=\"768\" height=\"379\"\/><figcaption class=\"wp-element-caption\"><strong>\u5373\u6642-\u7e3d\u89bd<\/strong><\/figcaption><\/figure>\n\n\n\n<p>\u5206\u6790\u534a\u5c0f\u6642\u4ee5\u5167\uff0c\u4ee5\u53ca\u76ee\u524d\u5728\u4f60\u7db2\u7ad9\u7684\u4eba\u662f<strong>\u4f86\u81ea\u54ea\u500b\u5730\u5340<\/strong>\u3001<strong>\u4f4d\u5728\u54ea\u500b\u9801\u9762<\/strong>\u3001<strong>\u4e3b\u8981\u5f9e\u54ea\u908a\u4f86<\/strong>\u3002<br>\u9069\u5408\u9700\u8981\u5373\u6642<strong>\u4e86\u89e3\u5728\u7dda\u7528\u6236\u4f7f\u7528\u60c5\u5f62\u7684\u60c5\u6cc1<\/strong>\uff0c\u4ee5\u53ca<strong>\u7db2\u7ad9\u5728\u5b89\u88dd\u4e8b\u4ef6\u6e2c\u8a66\u6709\u6c92\u6709\u89f8\u767c\u6642\u4f7f\u7528<\/strong>\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5730\u5340\uff0c\u67e5\u770b\u4f60\u7684\u5373\u6642\u4eba\u6f6e\u4f86\u81ea\u54ea\u500b\u570b\u5bb6\u3001\u57ce\u5e02<\/li>\n\n\n\n<li>\u6d41\u91cf\u4f86\u6e90\uff0c\u67e5\u770b\u4f60\u7684\u5373\u6642\u4eba\u6f6e\u4f86\u81ea\u54ea\u500b<strong>\u4f86\u6e90\uff0f\u5a92\u4ecb<\/strong><\/li>\n\n\n\n<li>\u5167\u5bb9\uff0c\u76ee\u6a19\u7db2\u9801\u76ee\u524d\u7684\u4eba\u6578<\/li>\n\n\n\n<li>\u4e8b\u4ef6\uff0c\u8fd1\u671f\u89f8\u767c\u4e8b\u4ef6<\/li>\n\n\n\n<li>\u8f49\u63db\uff0c\u8fd1\u671f\u5b8c\u6210\u7684\u8f49\u63db\u76ee\u6a19<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading title\" id=\"3-\u76ee\u6a19\u5c0d\u8c61\"><strong>3.\u76ee\u6a19\u5c0d\u8c61<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/tedsnote.com\/wp-content\/uploads\/2020\/09\/image-10-1024x434.png\" alt=\"GA\u76ee\u6a19\u5c0d\u8c61\u5831\u8868-\u7e3d\u652c\" class=\"wp-image-516\" style=\"width:768px;height:326px\" width=\"768\" height=\"326\"\/><figcaption class=\"wp-element-caption\"><strong>\u76ee\u6a19\u5c0d\u8c61-\u7e3d\u89bd<\/strong><\/figcaption><\/figure>\n\n\n\n<p>\u9069\u5408\u5206\u6790<strong>\u9020\u8a2a\u7db2\u7ad9\u7684\u7528\u6236\u6578\u64da<\/strong>\uff0c<strong>\u4e86\u89e3\u4f60\u7684\u7528\u6236\u8f2a\u5ed3<\/strong>\u3002<br>\u9019\u908a\u5217\u51fa\u7b46\u8005\u6700\u5e38\u770b\u7684\u90e8\u5206\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7e3d\u89bd\u7684\u4e0a\u65b9\u6578\u64da\u53ca\u7e3d\u89bd\uff0d\u570b\u5bb6\u5730\u5340\uff0f\u700f\u89bd\u5668\uff0f\u4f5c\u696d\u7cfb\u7d71\uff0c\u4e86\u89e3\u7528\u6236\u5730\u5340\u8ddf\u4f7f\u7528\u88dd\u7f6e<\/li>\n\n\n\n<li>\u5ba2\u5c64\uff1a\u4e86\u89e3\u5ba2\u6236\u7684\u5e73\u5747\u5e74\u9f61<\/li>\n\n\n\n<li>\u5730\u7406\u5340\u57df\uff1a\u4e3b\u8981\u4f4d\u5728\u54ea\u500b\u570b\u5bb6\u3001\u57ce\u5e02<\/li>\n\n\n\n<li>\u4f7f\u7528\u8005\u6d41\u7a0b\uff1a\u7528\u6236\u7684\u9020\u8a2a\u6d41\u7a0b<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading title\" id=\"\uff14-\u5ba2\u6236\u958b\u767c\"><strong>\uff14.\u5ba2\u6236\u958b\u767c<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/tedsnote.com\/wp-content\/uploads\/2020\/09\/image-16-1024x422.png\" alt=\"GA\u5ba2\u6236\u958b\u767c\u5831\u8868-\u7e3d\u89bd\" class=\"wp-image-527\" style=\"width:768px;height:317px\" width=\"768\" height=\"317\"\/><figcaption class=\"wp-element-caption\"><strong>\u5ba2\u6236\u958b\u767c-\u7e3d\u89bd<\/strong><\/figcaption><\/figure>\n\n\n\n<p>\u9069\u5408\u5206\u6790\u4e26\u4e86\u89e3<strong>\u4f60\u7684\u7528\u6236\u662f\u5f9e\u54ea\u88e1\u4f86<\/strong>\uff0c\u7b46\u8005\u56e0\u70ba\u5f9e\u4e8b\u5ee3\u544a\u5de5\u4f5c\uff0c\u7b97\u662f\u6700\u5e38\u4f7f\u7528\u7684\u5340\u584a\u3002<br>\u7b46\u8005\u4e3b\u8981\u4f7f\u7528\u4ee5\u4e0b\u90e8\u5206\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7e3d\u89bd\uff1a\u80fd\u4e86\u89e3\u4f60\u7684\u7528\u6236\u4e3b\u8981\u900f\u904e\u4ec0\u9ebc\u7ba1\u9053\u800c\u4f86<\/li>\n\n\n\n<li><strong>\u6240\u6709\u6d41\u91cf\uff0d\u4f86\u6e90\uff0f\u5a92\u4ecb<\/strong>\uff1a\u5206\u6790\u6d41\u91cf\u4f86\u6e90\u7684\u54c1\u8cea\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u82e5\u4f60\u7684GA\u5f8c\u53f0\u6709\u4e32\u806fGAD\u8ddfGSC\u5728\u4e0b\u5217\u5217\u8868\u4e5f\u80fd\u5728\u5ba2\u6236\u958b\u767c\u5831\u8868\u4e0a\u770b\u5230\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\" id=\"block-730a95b9-fe04-4609-993f-10a7ec804ce1\">\n<li>Google Ads<\/li>\n\n\n\n<li>Search Console<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading title\" id=\"5-\u884c\u70ba\"><strong>5.\u884c\u70ba<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/tedsnote.com\/wp-content\/uploads\/2020\/09\/image-25-1024x336.png\" alt=\"GA\u884c\u70ba\u5831\u8868-\u7e3d\u89bd\" class=\"wp-image-528\" style=\"width:768px;height:252px\" width=\"768\" height=\"252\"\/><figcaption class=\"wp-element-caption\"><strong>\u884c\u70ba-\u7e3d\u89bd<\/strong><\/figcaption><\/figure>\n\n\n\n<p>\u4ee5<strong>\u500b\u5225\u7db2\u9801<\/strong>\u7684\u89d2\u5ea6\u8ddf<strong>\u7528\u6236\u4e92\u52d5<\/strong>\u7684\u89d2\u5ea6\u5206\u6790\u3002<br>\u7b46\u8005\u6700\u5e38\u4f7f\u7528\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7e3d\u89bd\uff1a\u67e5\u770b\u500b\u5225\u7db2\u9801\u7684\u700f\u89bd\u91cf\u3001\u4f54\u6bd4\u53ca\u4e8b\u4ef6\uff0c\u4e86\u89e3\u54ea\u500b\u7db2\u9801\u3001\u4e8b\u4ef6\u6700\u71b1\u9580<\/li>\n\n\n\n<li>\u7db2\u7ad9\u5167\u5bb9\uff0d<strong>\u5230\u9054\u7db2\u9801<\/strong>\u8207<strong>\u96e2\u958b\u7db2\u9801<\/strong><br>\u5230\u9054\u7db2\u9801\uff1a\u4e86\u89e3\u7528\u6236\u6700<strong>\u4e3b\u8981\u7684Landing Page\u662f\u54ea\u500b\u4ee5\u53ca\u8a72\u9801\u9762\u6578\u64da<\/strong>\uff0c\u4f8b\u5982<strong>\u8df3\u51fa\u7387<\/strong><br>\u96e2\u958b\u7db2\u9801\uff1a\u4e86\u89e3\u54ea\u500b\u7db2\u9801\u7684<strong>\u96e2\u958b\u7387<\/strong>\u3001<strong>\u96e2\u958b\u7684\u4eba\u6700\u591a<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\u4e0d\u77e5\u9053\u8df3\u51fa\u7387\u3001\u96e2\u958b\u7387\u662f\u4ec0\u9ebc\u55ce\uff1f\u53ef\u4ee5\u770b\u770b\u4e4b\u524d\u6211\u7d71\u6574\u7684\u9019\u7bc7<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-wp-embed is-provider-ted-039-s-note\uff5c\u6cf0\u5fb7\u6578\u4f4d\u884c\u92b7\uff5c\u30c6\u30c3\u30c9\u306e\u30ce\u30fc\u30c8 wp-block-embed-ted-039-s-note\uff5c\u6cf0\u5fb7\u6578\u4f4d\u884c\u92b7\uff5c\u30c6\u30c3\u30c9\u306e\u30ce\u30fc\u30c8\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"bE7Tqd16HL\"><a href=\"https:\/\/tedsnote.com\/jp\/common-ads-and-marketing-nouns\/\">\u6578\u4f4d\u884c\u92b7\u5165\u9580\uff5cCPC\u3001CPM\u3001CTR\u662f\u4ec0\u9ebc?\u4e00\u6b21\u641e\u61c2\u5ee3\u544a\u3001\u6578\u4f4d\u884c\u92b7\u540d\u8a5e<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u6578\u4f4d\u884c\u92b7\u5165\u9580\uff5cCPC\u3001CPM\u3001CTR\u662f\u4ec0\u9ebc?\u4e00\u6b21\u641e\u61c2\u5ee3\u544a\u3001\u6578\u4f4d\u884c\u92b7\u540d\u8a5e &#8212; Ted&#039;s Note\uff5c\u6cf0\u5fb7\u6578\u4f4d\u884c\u92b7\uff5c\u30c6\u30c3\u30c9\u306e\u30ce\u30fc\u30c8\" src=\"https:\/\/tedsnote.com\/common-ads-and-marketing-nouns\/embed\/#?secret=DbKJOV1B5t#?secret=bE7Tqd16HL\" data-secret=\"bE7Tqd16HL\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading title\" id=\"6-\u8f49\u63db\"><strong>6.\u8f49\u63db<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/tedsnote.com\/wp-content\/uploads\/2020\/09\/image-29-1024x322.png\" alt=\"GA\u8f49\u63db\u5831\u8868-\u76ee\u6a19-\u7e3d\u89bd\" class=\"wp-image-530\" style=\"width:768px;height:242px\" width=\"768\" height=\"242\"\/><figcaption class=\"wp-element-caption\"><strong>\u8f49\u63db-\u76ee\u6a19-\u7e3d\u89bd<\/strong><\/figcaption><\/figure>\n\n\n\n<p>\u5206\u6790\u7db2\u7ad9\u4e0a\u7684<strong>\u4e8b\u4ef6\u8207\u8f49\u63db\u52d5\u4f5c<\/strong>\u3002<br>\u7b46\u8005\u6700\u5e38\u4f7f\u7528\u7684\u4e3b\u8981\u662f\u6bd4\u8f03\u6bcf\u500b\u6708\u7684<strong>\u89f8\u767c\u4e8b\u4ef6\u91cf<\/strong>\uff0c<br><\/p>\n\n\n\n<p>\u4e4b\u524d\u5728\u505a\u96fb\u5546\u7684\u6642\u5019\uff0c\u5247\u662f\u89c0\u770b\u8f49\u63db\u6d41\u7a0b\u8ddf\u5546\u54c1\u696d\u7e3e\u3002<\/p>\n\n\n\n<ul 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href=\"https:\/\/tedsnote.com\/jp\/contact-me\/\" class=\"rank-math-link\">\u806f\u7d61\u6211<\/a>\u5594\u3002\n\u5982\u679c\u9700\u8981\u8aee\u8a62\u670d\u52d9\u8acb\u81f3<a aria-label=\"\u670d\u52d9\u9801\u9762 (opens in a new tab)\" href=\"https:\/\/tedsnote.com\/jp\/services\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\">\u670d\u52d9\u9801\u9762<\/a>\n<\/pre>\n\n\n<style><\/style><style><\/style>\n<div class=\"wp-block-buttons alignfull is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/taplink.cc\/tedsnote\" target=\"_blank\" rel=\"noreferrer noopener\">\u8ffd\u8e64\u6211\u5011\u7684IG\u4ee5\u53ca\u66f4\u591a\u5e73\u53f0!\u5e63\u5708\u3001\u884c\u92b7\u77e5\u8b58\u4e0d\u6f0f\u770b!<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>GA\u7684\u7ba1\u9053(\u6d41\u91cf\u4f86\u6e90)\u53ef\u4ee5\u5206\u70ba\uff1a<br \/>\n1.Social \u793e\u4ea4<br \/>\n2.Direct \u76f4\u63a5<br \/>\n3.Referral \u63a8\u85a6<br \/>\n4.Organic Search \u81ea\u7136\u641c\u7d22<br \/>\n5.Ads 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