{"id":249,"date":"2020-09-13T21:42:21","date_gmt":"2020-09-13T13:42:21","guid":{"rendered":"https:\/\/tedsnote.com\/?p=249"},"modified":"2025-10-12T11:34:59","modified_gmt":"2025-10-12T03:34:59","slug":"common-ads-and-marketing-nouns","status":"publish","type":"post","link":"https:\/\/tedsnote.com\/jp\/common-ads-and-marketing-nouns\/","title":{"rendered":"\u6578\u4f4d\u884c\u92b7\u5165\u9580\uff5cCPC\u3001CPM\u3001CTR\u662f\u4ec0\u9ebc?\u4e00\u6b21\u641e\u61c2\u5ee3\u544a\u3001\u6578\u4f4d\u884c\u92b7\u540d\u8a5e"},"content":{"rendered":"<p>\u4f60\u53ef\u80fd\u6703\u770b\u904e<strong>CPC<\/strong>\u3001<strong>CPM<\/strong>\u3001<strong>CTA<\/strong>\u3001<strong>CTR<\/strong>\u9019\u4e9b\u5ee3\u544a\u540d\u8a5e\uff0c<br>\u96d6\u7136\u7a2e\u985e\u7e41\u591a\uff0c\u4f46\u662f\u6bcf\u500b\u540d\u8a5e\u7684\u6578\u64da\u80cc\u5f8c\u90fd\u6709\u5b58\u5728\u7684\u9053\u7406\uff0c<br>\u5927\u591a\u90fd\u80fd\u53cd\u6620\u51fa\u7279\u5b9a\u7684\u884c\u92b7\u6307\u6a19\u6216\u662f\u7528\u6236\u884c\u70ba\u3002<br><br>\u70ba\u4e86\u7dad\u6301\u8cc7\u8a0a\u6700\u65b0\uff0c\u9019\u7bc7\u6587\u7ae0\u6703\u4e0d\u5b9a\u671f\u66f4\u65b0\u66f4\u591a\u6700\u65b0\u7684\u5ee3\u544a\u3001\u884c\u92b7\u540d\u8a5e\u4e0a\u4f86\u3002<br><strong>\u540d\u8a5e\u6211\u5011\u60f3\u76e1\u53ef\u80fd\u8aaa\u7684\u6df1\u5165\u6dfa\u51fa\uff0c\u6240\u4ee5\u6587\u5b57\u91cf\u6703\u504f\u591a\u3002<br>\u5efa\u8b70\u5c0b\u627e\u4f60\u60f3\u4e86\u89e3\u7684\u5340\u584a\uff0c\u9ede\u64ca\u4e0b\u65b9\u7684\u76ee\u9304\u5feb\u901f\u524d\u5f80\u5594\uff01<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading title\" id=\"\u7db2\u8def\u884c\u92b7\u57fa\u672c\u540d\u8a5e\"><strong>\u7db2\u8def\u884c\u92b7\u57fa\u672c\u540d\u8a5e<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u66dd\u5149-impression\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\"><strong>\u66dd\u5149<\/strong> <strong>Impression <\/strong><\/span><\/h3>\n\n\n\n<p>\u7db2\u8def\u884c\u92b7\u4e2d<strong>\u6700\u5e38\u898b\u7684\u540d\u8a5e\u4e4b\u4e00<\/strong>\u3002\u5728\u7db2\u8def\u4e2d\uff0c\u6bcf\u6210\u529f\u5728\u4f7f\u7528\u8005\u9762\u524d<strong>\u5c55\u793a\u4e00\u6b21<\/strong>\u5c31\u8a08\u70ba<strong>\u4e00\u6b21\u66dd\u5149<\/strong>\u3002<br>\u8a31\u591a\u63d0\u6848\u3001\u5ee3\u544a\u5e73\u53f0\u4e2d\u90fd\u6703\u51fa\u73fe\u9019\u500b\u8a5e\u3002\u6709\u66dd\u5149\uff0c\u4ee3\u8868\u6709\u4eba\u770b\u5230\uff0c\u6709\u4eba\u770b\u5230\u624d\u53ef\u80fd\u6709\u5f8c\u7e8c\u7684\u884c\u70ba\u3002<br>\u4e0d\u904e\u8981\u7279\u5225\u6ce8\u610f\uff0c\u66dd\u5149\u672a\u5fc5\u80fd\u5e36\u4f86\u9ede\u64ca\uff0c\u66dd\u5149\u6b78\u66dd\u5149\uff0c\u5be6\u969b\u80fd\u5426\u6709\u4e92\u52d5\u8207\u9ede\u64ca\uff0c\u7aef\u770b\u4f60\u7684\u7d20\u6750\u5438\u5f15\u7a0b\u5ea6\u5594!<\/p>\n\n\n\n<!--more-->\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u89f8\u53ca-reaches\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\"><strong>\u89f8\u53ca<\/strong> <strong>Reach<\/strong><\/span><span style=\"color: #0693e3;\" class=\"stk-highlight\">es<\/span><\/h3>\n\n\n\n<p>\u4f60\u7684\u5ee3\u544a\/\u5167\u5bb9<strong>\u63a5\u89f8\u5230\u4e86\u591a\u5c11\u4eba<\/strong>\u3002<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u9020\u8a2a-visits\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\"><strong>\u9020\u8a2a<\/strong> <strong>Visit<\/strong><\/span><span style=\"color: #0693e3;\" class=\"stk-highlight\">s<\/span><\/h3>\n\n\n\n<p>\u6307\u4f7f\u7528\u8005\u62dc\u8a2a\u4e00\u6b21\u4f60\u7684\u7db2\u7ad9\u3002<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u9ede\u64ca-clicks\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\"><strong>\u9ede\u64ca<\/strong> <strong>Click<\/strong><\/span><span style=\"color: #0693e3;\" class=\"stk-highlight\">s<\/span><\/h3>\n\n\n\n<p><strong>\u7576\u4f7f\u7528\u8005\u9ede\u64ca\u4e86\u4efb\u4f55\u5ee3\u544a\u3001\u9023\u7d50\u3001\u6309\u9215\u7b49\u7269\u4ef6\uff0c\u5c31\u7b97\u662f\u4e00\u6b21\u7684\u9ede\u64ca<\/strong>\u3002<br>\u9ede\u64ca\u662f\u8b93\u4f7f\u7528\u8005\u9032\u5165\u4f60\u7684\u7db2\u7ad9\u7522\u54c1\u7684\u7b2c\u4e00\u6b65\u3002<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u6d41\u91cf-traffic\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\"><strong>\u6d41\u91cf<\/strong> <strong>Traffic <\/strong><\/span><\/h3>\n\n\n\n<p><strong>\u7576\u6709\u4eba\u9032\u5165\u4f60\u7684\u7db2\u7ad9\uff0c\u5373\u662f\u4e00\u6b21\u7684\u6d41\u91cf\u3002<\/strong><br>\u4f46\u6709\u6d41\u91cf\u672a\u5fc5\u6703\u6709\u4e0b\u9762\u6703\u8b1b\u8ff0\u7684\u5de5\u4f5c\u968e\u6bb5\u3002<br>\u5927\u591a\u6578\u7db2\u7ad9\u3001\u7dda\u4e0a\u670d\u52d9\u90fd\u6703\u8ffd\u6c42\u9ad8\u6d41\u91cf\uff0c\u4f46\u6642\u81f3\u4eca\u65e5\u5404\u6e20\u9053\u7684\u6d41\u91cf\u7d05\u5229\u9010\u6f38\u5f0f\u5fae\u3001\u5ee3\u544a\u8cbb\u66b4\u6f32\u3002<br> \u8207\u5176\u662f\u7372\u53d6\u6d41\u91cf\u66f4\u662f\u8981\u61c2\u5f97\u7372\u53d6\u9ad8\u54c1\u8cea\u7684\u6d41\u91cf(\u52d5\u6a5f\u9ad8\u3001\u6709\u6d88\u8cbb\u6f5b\u529b\u7684\u6d41\u91cf)\uff0c\u7b46\u8005\u6240\u5728\u7684\u884c\u696d\u66f4\u662f\u8457\u91cd\u5982\u4f55\u7559\u4e0b\u6d41\u91cf\uff0c\u9032\u800c\u63d0\u5347DAU\/WAU\/MAU(\u65e5\u3001\u9031\u3001\u6708\u6d3b\u8e8d\u7528\u6236)<br>\u66f4\u591a\u61c2\u5f97CRM\u3001\u7cbe\u6e96\u7684\u6f0f\u6597\u884c\u92b7(\u7be9\u9078\u6d41\u91cf\uff0c\u63d0\u4f9b\u5c0d\u61c9\u5ba2\u5c64\u5408\u9069\u7684\u5167\u5bb9\u8207\u65b9\u6848)\u7684\u884c\u92b7\u8005\u6703\u8f49\u800c\u8ffd\u6c42\u7cbe\u6e96\u3001\u9ad8\u8f49\u63db\u7684\u6d41\u91cf\uff0c\u4e5f\u9010\u6f38\u958b\u555f\u4e86\u5927\u540d\u55ae(Lead)\u6642\u4ee3(\u5c0d\u4e0d\u8d77\u822a\u6d77\u738b\u770b\u592a\u591a)\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u81ea\u7136\u6d41\u91cf Organic Traffic<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\u900f\u904e\u641c\u5c0b\u5f15\u64ce\u641c\u5c0b\u7d50\u679c\u6392\u540d(\u4f8b\u5982Google)\u3001\u5e73\u53f0\u6a5f\u5236\u63a8\u85a6(\u4f8b\u5982Youtube\u63a8\u85a6\u5f71\u7247)\u6216\u662f\u672c\u8eab\u77e5\u540d\u5ea6\u7372\u5f97\u7684\u6d41\u91cf\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4ed8\u8cbb\u6d41\u91cf Paid Traffic<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\u8cfc\u8cb7\u5ee3\u544a\u6216\u662f\u66dd\u5149\u6a5f\u6703\u5f97\u5230\u7684\u6d41\u91cf\u3002<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u4e92\u52d5-engagement\"><strong><span class=\"has-inline-color has-vivid-cyan-blue-color\">\u4e92\u52d5 Engagement<\/span><\/strong><\/h3>\n\n\n\n<p><strong>\u5c0d\u8cbc\u6587\/\u5167\u5bb9\/\u7db2\u7ad9\u505a\u51fa\u56de\u61c9\u7684\u884c\u70ba<\/strong>\uff0c\u5c31\u5c6c\u65bc\u4e92\u52d5\u3002<br>\u4ee5\u81c9\u66f8\u4f86\u8aaa\uff0c\u5e38\u898b\u7684\u6709<strong>\u6309\u8b9a\u3001\u7559\u8a00\u3001\u5206\u4eab\u3001\u9ede\u64ca\u9023\u7d50\u3001\u95b1\u8b80\u66f4\u591a\u3001\u5132\u5b58\u8cbc\u6587\u3001\u64ad\u653e\u5f71\u7247<\/strong>\u7b49\u3002<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u76ee\u6a19\u53d7\u773e-ta-target-audience\"><strong><span class=\"has-inline-color has-vivid-cyan-blue-color\">\u76ee\u6a19\u53d7\u773e TA (Target Audience)<\/span><\/strong><\/h3>\n\n\n\n<p><strong>\u5ee3\u544a\/\u5167\u5bb9\u5e0c\u671b\u80fd\u5f71\u97ff\u5230\u7684\u90a3\u7fa4\u4eba<\/strong>\uff0c<strong>\u4e00\u7fa4\u6709\u8457\u985e\u4f3c\u8208\u8da3\u3001\u689d\u4ef6\u3001\u884c\u70ba\u7684\u4eba<\/strong>\u3002\u4ee5\u65b9\u4fbf\u77ad\u89e3\u7fd2\u6027\u3001\u5236\u5b9a\u5408\u9069\u7684\u50f9\u683c\u3001\u4fc3\u92b7\u65b9\u5f0f\u7b49\u3002<br>\u8209\u4f8b\u67d0\u65e5\u7cfb\u5e73\u50f9\u5316\u599d\u54c1\uff0c\u9396\u5b9a\u4e86\u53f0\u5317\/25-35\u6b72\/\u4e0a\u73ed\u65cf\u3002\u9019\u5c31\u662f\u4fd7\u7a31\u7684\u5c0f\u8cc7\u5973TA\u3002<\/p>\n\n\n\n<p>\u5728\u5ee3\u544a\u8a2d\u5b9a\u4e2d\uff0c\u5730\u5340\u3001\u5e74\u9f61\u3001\u6027\u5225\u3001\u7279\u5fb5(\u4f8b\u5982\u559c\u6b61\u7dda\u4e0a\u8cfc\u7269\u3001\u4f8b\u5982\u8ddf\u4f60\u5011\u8cb7\u904e\u6771\u897f)\uff0c\u662f\u6700\u57fa\u672c\u7684TA\u5283\u5206\u3002<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u884c\u52d5\u547c\u7c72-cta-call-to-action\"><strong><span class=\"has-inline-color has-vivid-cyan-blue-color\">\u884c\u52d5\u547c\u7c72 CTA (Call To Action)<\/span><\/strong><\/h3>\n\n\n\n<p>\u4f60\u5e38\u770b\u5230\u5ee3\u544a\u4e0a\u7684\u6309\u9215\u6216\u662f\u6587\u7ae0\u4e2d\u6703\u6709\u985e\u4f3c\u7684\u8a9e\u6c23\u3001\u8a9e\u53e5\uff1a<br>\u4f86\u53bb\u901b\u901b\u3001\u9ede\u6211\u8cfc\u8cb7\u3001\u514d\u8cbb\u8a66\u7528\u3001\u7acb\u5373\u8a3b\u518a\u3001\u77ad\u89e3\u66f4\u591a\u3001\u52a0\u5165\u8cfc\u7269\u8eca\u3001\u806f\u7d61\u6211\u5011(\u82f1\u6587\u5c31\u662f Learn More, Get It Now, Buy Now, Add To Cart)\u7b49\uff0c<br>\u4ee5\u4e0a\u90fd\u662f\u5c6c\u65bcCTA\u7684\u7bc4\u7587\uff0c\u7528\u9014\u5c31\u662f<strong>\u660e\u78ba\u544a\u8a34\u6d88\u8cbb\u8005\u5982\u679c\u4f60\u6709\u8208\u8da3\u8acb\u9ede\u9019\u88e1<\/strong>\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"748\" height=\"633\" src=\"https:\/\/tedsnote.com\/wp-content\/uploads\/2020\/10\/CTA\u7bc4\u4f8b.png\" alt=\"CTA\u7bc4\u4f8b\" class=\"wp-image-636\" style=\"width:561px;height:475px\"\/><figcaption class=\"wp-element-caption\">CTA\u7bc4\u4f8b<\/figcaption><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u7528\u6236\u7372\u53d6-acquisition\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\"><strong>\u7528\u6236\u7372\u53d6 Acquisition<\/strong><\/span><\/h3>\n\n\n\n<p><strong>\u6700\u5e38\u898b\u7684\u7372\u53d6\u70baAPP\u4e0b\u8f09\u8207\u7db2\u7ad9\u6703\u54e1\u8a3b\u518a<\/strong>\uff0c<br>\u73fe\u4eca\u6709\u5f88\u591a\u4f01\u696d\u662f\u4ee5SaaS(\u7db2\u7ad9\u5373\u670d\u52d9\uff0c\u4f8b\u5982\u81c9\u66f8\u3001Instagram)\u3001APP\u7b49\u6a21\u5f0f\u7372\u5229\uff0c<br>\u8f03\u96fb\u5546\u4e0d\u540c\u7684\u5730\u65b9\u662f\uff0c\u96fb\u5546\u6ce8\u91cd\u5546\u54c1\u92b7\u552e\uff0c\u800c\u9019\u985e\u578b\u7684\u4f01\u696d\u91cd\u8996\u6703\u54e1\u7684\u7d93\u71df\uff0c\u800c\u7d93\u71df\u6703\u54e1\u7684\u7b2c\u4e00\u6b65\uff0c\u5c31\u662f\u7372\u53d6\u7528\u6236(\u6703\u54e1)\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u4f7f\u7528\u8005\u751f\u6210\u5167\u5bb9-user-generated-content\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\"><strong>\u4f7f\u7528\u8005\u751f\u6210\u5167\u5bb9<\/strong><\/span> <span style=\"color: #0693e3;\" class=\"stk-highlight\">User Generated Content<\/span><\/h3>\n\n\n\n<p>\u5728\u81c9\u66f8\/Tiktok\u751a\u81f3Youtube\uff0c\u57fa\u672c\u4e0a99.9%\u7684\u5167\u5bb9\u90fd\u662fUGC\uff0c<br>\u5c31\u662f\u4e0d\u662f\u7531\u5e73\u53f0\u65b9\u88fd\u4f5c\u7684\u5167\u5bb9\uff0c\u7531\u4f7f\u7528\u8005\u81ea\u884c\u88fd\u4f5c\u4e26\u4e0a\u50b3\u3001\u5206\u4eab\u81f3\u5e73\u53f0\u3002<br>\u6709\u4e00\u4e9b\u884c\u92b7\u6d3b\u52d5\u4f8b\u5982\u6ffe\u93e1\u3001Hashtag(\u6700\u6709\u540d\u7684\u662f\u51b0\u6876\u6311\u6230)\u5c31\u662f\u904b\u7528UGC\u8b93\u7528\u6236\u4f86\u4e3b\u52d5\u5e6b\u4f60\u5ba3\u50b3\u3002<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u518d\u884c\u92b7-remarketing-retargeting\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\"><strong>\u518d\u884c\u92b7 Remarketing<\/strong>\/<strong>Retargeting<\/strong><\/span><\/h3>\n\n\n\n<p><strong>\u5c0d\u66fe\u7d93\u5c0d\u4f60\u7684\u5167\u5bb9\/\u7db2\u7ad9\/Email\u505a\u51fa\u884c\u52d5\u7684\u4eba\uff0c<br>\u91dd\u5c0d\u4ed6\u5011\u518d\u505a\u9032\u4e00\u6b65\u7684\u884c\u92b7<\/strong>\u3002<br><\/p>\n\n\n\n<p><strong>\u5728\u4f7f\u7528\u8005\u5c0d\u5ee3\u544a\u75b2\u52de(\u6709\u7814\u7a76\u751a\u81f3\u6307\u51fa\u4e00\u500b\u4f7f\u7528\u8005\u5e73\u5747\u8981\u770b\u5230\u4f60\u7684\u54c1\u724c\u9732\u51fa\u3001\u5ee3\u544a\u9054\u4e03\u6b21\u624d\u6703\u8f49\u63db)<\/strong>\uff0c<br>\u91dd\u5c0d\u7279\u5b9a\u7684\u4f7f\u7528\u8005\u62ff\u51fa\u9069\u5b9c\u7684\u5167\u5bb9\uff0c\u5148\u6eff\u8db3\u6d88\u8cbb\u8005\u7684\u75db\u9ede\u3001\u9700\u6c42\u3001\u7591\u616e\uff0c\u4f60\u7684\u8f49\u55ae\u6a5f\u6703\u624d\u6703\u5927\u5927\u63d0\u5347\u3002<br><br>\u4f60\u662f\u4e0d\u662f\u6709\u904e\u9019\u6a23\u7684\u7d93\u9a57\uff1f<br>\u66fe\u5230\u904e\u67d0\u500b\u7522\u54c1\u7684\u7db2\u7ad9\u6216\u662f\u9ede\u4e86\u67d0\u500b\u7522\u54c1\u7684\u5ee3\u544a\uff0c<br>\u63a5\u8457\u4f60\u9023\u7e8c\u597d\u591a\u5929\u5728\u4f60\u7684\u81c9\u66f8\u3001IG\u3001\u65b0\u805e\u7db2\u7ad9\u4e0a\uff0c<br>\u5230\u8655\u90fd\u770b\u5230\u90a3\u500b\u7522\u54c1\u3001\u54c1\u724c\u7684\u5ee3\u544a\u5462\uff1f<br>\u90a3\u5c31\u662f<strong>\u518d\u884c\u92b7<\/strong>(\u7b11)\u3002<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u641c\u5c0b\u5f15\u64ce\u512a\u5316-seo-search-engine-optimization\"><strong><span class=\"has-inline-color has-vivid-cyan-blue-color\">\u641c\u5c0b\u5f15\u64ce\u512a\u5316 SEO (Search Engine Optimization)<\/span><\/strong><\/h3>\n\n\n\n<p>\u91dd\u5c0d\u641c\u5c0b\u5f15\u64ce\u5224\u65b7\u641c\u5c0b\u7d50\u679c\u7684\u4f9d\u64da\uff0c\u53bb<strong>\u512a\u5316\u5167\u5bb9\/\u7db2\u7ad9\u7d50\u69cb\/\u7db2\u7ad9\u901f\u5ea6<\/strong>\uff0c<strong>\u4ee5\u53d6\u5f97\u66f4\u597d\u7684\u641c\u5c0b\u6392\u540d\u7372\u5f97\u81ea\u7136\u6d41\u91cf<\/strong>\u3002<br>SEO\u662f\u73fe\u5728\u4efb\u4f55\u884c\u696d\u90fd\u5f97\u505a\u7684\u884c\u92b7\u65b9\u5f0f\uff0c\u7121\u8ad6\u4f60\u662f&#8230;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>B2B<br>\u4f60\u9700\u8981\u8b93\u4f60\u7684\u670d\u52d9\u3001\u5546\u54c1\u5728\u641c\u5c0b\u5f15\u64ce\u4e0a\u66dd\u5149\u7d66\u5176\u4ed6\u516c\u53f8\u3002<\/li>\n\n\n\n<li>B2C<br>\u4f60\u9700\u8981\u628a\u4f60\u7684\u5546\u54c1\u3001\u5546\u54c1\u4ecb\u7d39\u3001\u670d\u52d9\u5167\u5bb9\u5728\u641c\u5c0b\u5f15\u64ce\u4e0a\u66dd\u5149\u7d66\u6d88\u8cbb\u8005\u3002<\/li>\n\n\n\n<li>\u5728\u5730\u5e97\u5bb6<br>\u4f60\u9700\u8981\u85c9\u7531\u50cf\u662f Google Map\u3001Google\u6211\u7684\u5546\u5bb6\u63a8\u5ee3\u4f60(\u4f8b\u5982:\u7af9\u5317 \u7259\u91ab)<\/li>\n\n\n\n<li>\u96c7\u4e3b(\u516c\u53f8)\u3001\u62db\u52df\u8005<br>\u4f60\u9700\u8981\u8a2d\u7f6e\u5c0d\u7684Job Title(\u8077\u7a31)\u3001Job Description(\u5de5\u4f5c\u63cf\u8ff0)\u751a\u81f3\u662f\u653e\u4e0a\u4eab\u6709\u7684\u798f\u5229\u689d\u4ef6\u4f86\u8b93\u6c42\u8077\u8005\u627e\u5230\u3002<\/li>\n\n\n\n<li>\u6c42\u8077\u8005<br>\u4f60\u9700\u8981\u653e\u5165\u5408\u9069\u7684\u95dc\u9375\u5b57\u3001\u63d0\u9ad8\u4f60\u7684\u5c65\u6b77\u66dd\u5149\uff0c\u653e\u4e0a\u660e\u78ba\u7684\u7522\u696d\u7d93\u9a57\u3001\u5de5\u4f5c\u6280\u80fd\u3001\u8077\u52d9\u7d93\u9a57\u4f86\u8b93\u62db\u52df\u8005\u5728\u4eba\u529b\u9280\u884c\u6216\u641c\u5c0b\u5f15\u64ce\u627e\u5230\u3002<\/li>\n\n\n\n<li>\u63a5\u6848\u8005<br>\u4f60\u9700\u8981\u628a\u4f60\u7684\u670d\u52d9\u5167\u5bb9\u76e1\u53ef\u80fd\u5730\u8b93\u696d\u4e3b\u5728\u641c\u5c0b\u5f15\u64ce\u3001\u5916\u5305\u7db2\u7ad9\u627e\u5c0b\u5230\u3002<\/li>\n\n\n\n<li>\u793e\u7fa4\u5a92\u9ad4\u7d93\u71df\u8005<br>\u4f60\u9700\u8981\u628a\u4f60\u7684\u5167\u5bb9\u76e1\u53ef\u80fd\u5728Facebook\u3001Instagram\u3001Twitter\u3001Youtube\u751a\u81f3\u662fGoogle\u51fa\u73fe\u5728\u63a8\u85a6\u5167\u5bb9\u3001\u63a8\u85a6\u5f71\u7247\u3001\u76f8\u95dc\u5167\u5bb9\u3001\u76f8\u95dc\u5f71\u7247\u3001\u641c\u5c0b\u7d50\u679c\u4e2d\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u4f60\u770b\uff0c\u662f\u4e0d\u662f\u5404\u884c\u5404\u696d\uff0c\u53ea\u8981\u60f3\u900f\u904e\u7db2\u8def\u66dd\u5149\u7684\u6771\u897f\uff0c\u5c31\u5fc5\u9808\u8981SEO\u5462?<br>SEO\u53c8\u53ef\u4ee5\u5206\u70baOn-Page SEO\u8207Off-Page SEO\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-vivid-cyan-blue-color has-white-background-color has-text-color has-background\" id=\"on-page-seo\"><strong>On-Page SEO<\/strong><\/h4>\n\n\n\n<p>\u76f4\u63a5\u65bc\u7db2\u7ad9\u3001\u7db2\u9801\u4e0a\u64cd\u4f5c\u7684SEO\uff0c\u5e38\u898b\u7684\u4f8b\u5982Meta Title(\u6a19\u984c)\u3001Meta Description(\u63cf\u8ff0)\u3001Alt\u6587\u5b57\u3001\u7db2\u9801\u8f09\u5165\u901f\u5ea6\u7b49\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-vivid-cyan-blue-color has-white-background-color has-text-color has-background\" id=\"off-page-seo\"><strong>Off-Page SEO<\/strong><\/h4>\n\n\n\n<p>\u7531\u7db2\u7ad9\u5916\u90e8\u64cd\u4f5c\u7684SEO\uff0c\u5e38\u898b\u7684\u4f8b\u5982backlinks(\u53cd\u5411\u93c8\u7d50)\u3001\u53cb\u7ad9\u5ba2\u5ea7\u6587\u7ae0\u3001\u5916\u90e8\u90e8\u843d\u683c\u64cd\u4f5c\u7b49\u3002<\/p>\n\n\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-default\"\/>\n\n\n\n<h2 class=\"wp-block-heading title\" id=\"\u7db2\u7ad9\u5fc5\u61c2\u540d\u8a5e\u5340\"><strong>\u7db2\u7ad9\u5fc5\u61c2\u540d\u8a5e\u5340<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u7db2\u9801\u700f\u89bd-pv-page-view\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\"><strong>\u7db2\u9801\u700f\u89bd PV (Page View) <\/strong><\/span><\/h3>\n\n\n\n<p><strong>\u7576\u7db2\u9801\u6bcf\u88ab\u700f\u89bd\u4e00\u6b21\u5373\u662f\u4e00\u500bPV<\/strong>\uff0c\u5982\u679c\u7db2\u7ad9\u7531\u591a\u500b\u9801\u9762\u7d44\u6210\uff0c\u7528\u6236\u4e00\u6b21\u7684\u9020\u8a2a\uff0c\u53ef\u80fd\u5c31\u6709\u591a\u500bPV\u3002<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u4e0d\u91cd\u8907\u4f7f\u7528\u8005-\u65b0\u4f7f\u7528\u8005-uu-unique-user\"><strong><span class=\"has-inline-color has-vivid-cyan-blue-color\">\u4e0d\u91cd\u8907\u4f7f\u7528\u8005(\u65b0\u4f7f\u7528\u8005) UU (Unique User) <\/span><\/strong><\/h3>\n\n\n\n<p><strong>\u6307\u4e4b\u524d\u6c92\u4f86\u904e\u7db2\u7ad9\u7684\u65b0\u7528\u6236<\/strong>\uff0c\u5927\u591a\u7684\u7db2\u7ad9\u90fd\u6703\u8ffd\u6c42\u6bcf\u500b\u6708\u80fd\u5438\u5f15\u7684UU\u3002<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u5de5\u4f5c\u968e\u6bb5-session\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\"><strong>\u5de5\u4f5c\u968e\u6bb5<\/strong> <strong>Session<\/strong> <\/span><\/h3>\n\n\n\n<p> \u500b\u4eba\u5c0d\u5de5\u4f5c\u968e\u6bb5\u7684\u610f\u601d\u89e3\u91cb\u70ba\u300c<strong>\u4e00\u6b21\u6709\u6548\u7684\u7db2\u7ad9\u5230\u8a2a<\/strong>\u300d\uff0c\u9019\u500b\u540d\u8a5e\u4e3b\u8981\u51fa\u73fe\u5728Google Analytics\u3002<br>\u5728\u4f7f\u7528\u8005\u9032\u5165\u7db2\u7ad9\u7684\u4efb\u4e00\u500b\u9801\u9762\u958b\u59cb\u5c31\u958b\u59cb\u7b97\u662f\u5de5\u4f5c\u968e\u6bb5\u4e86\u3002<br>\u5728GA\u4e2d\u4f60\u9084\u80fd\u770b\u5230\uff0c<strong>\u5de5\u4f5c\u968e\u6bb5\u5e73\u5747\u700f\u89bd\u9801\u6578<\/strong>\uff0c\u8ddf<strong>\u5e73\u5747\u5de5\u4f5c\u968e\u6bb5\u6642\u9577<\/strong>\uff0c\u5728\u5927\u591a\u6578\u7684\u60c5\u6cc1\uff0c\u4e5f\u662f\u8d8a\u591a\u3001\u8d8a\u9577\u80fd\u8868\u793a\u4f60\u7684\u7db2\u7ad9\u5167\u5bb9\u8b93\u7528\u6236\u9858\u610f\u505c\u7559\u66f4\u4e45\u3001\u66f4\u5177\u8208\u8da3\u3002<br>\u4f46\u56e0\u70ba\u6211\u524d\u9762\u8aaa\uff0c\u662f\u6709\u6548\u7684\u7db2\u7ad9\u5230\u8a2a\uff0c\u6240\u4ee5\u4e00\u9032\u5165\u7db2\u7ad9\u4fbf\u8df3\u96e2\u3001\u95dc\u9589\u7db2\u9801\u4e26\u4e14\u6c92\u6709\u9032\u884c\u4efb\u4f55\u700f\u89bd\u8207\u9ede\u64ca\uff0c\u662f\u4e0d\u8a08\u7b97\u70ba\u4e00\u6b21\u5de5\u4f5c\u968e\u6bb5\u7684\u3002<br>\u4ee5\u4e0b\u6709\u5e7e\u500b\u6703\u91cd\u8907\u8a08\u7b97\u540c\u500b\u4eba\u7684\u5de5\u4f5c\u968e\u6bb5\u7684\u60c5\u6cc1\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u63db\u65e5\u6642\u3002<\/strong><br>\u5047\u8a2d\u7528\u6236A\u572823:56\u5728\u700f\u89bd\u7db2\u7ad9\uff0c\u700f\u89bd\u5230\u9694\u65e5\u768424:04\uff0c\u6703\u8a08\u7b97\u70ba<strong>\u5169\u6b21<\/strong>\u5de5\u4f5c\u968e\u6bb5\u3002<\/li>\n\n\n\n<li><strong>\u900f\u904e\u4e0d\u540c\u7684\u4f86\u6e90\/\u5a92\u4ecb\u524d\u4f86\u7db2\u7ad9\u3002<\/strong><br>\u5047\u8a2d\u7528\u6236B\u5148\u900f\u904eGoogle\u641c\u5c0b\u4f86\uff0c\u63a5\u8457\u53c8\u9ede\u4e86Google\u5728\u5176\u4ed6\u90e8\u843d\u683c\u4e0a\u520a\u767b\u7684GDN\u5ee3\u544a\uff0c\u904e\u4e86\u5169\u5206\u9418\u6ed1FB\u53c8\u9ede\u4e86\u8a72\u7db2\u7ad9\u7684\u5ee3\u544a\uff0c\u63a5\u8457\u67e5\u770b\u8a72\u7db2\u7ad9\u5bc4\u4f86\u7684EDM\u9ede\u4e86\u9023\u7d50\uff0c\u7e3d\u5171\u540c\u6642\u8a08\u5165<strong>\u56db\u500b<\/strong>\u5404\u81ea\u7368\u7acb\u7684\u5de5\u4f5c\u968e\u6bb5\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u5ef6\u4f38\u95b1\u8b80\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-ted-039-s-note wp-block-embed-ted-039-s-note\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/tedsnote.com\/5-marketing-tools-recommendation\/\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u5230\u9054\u9801-\u8457\u9678\u9801-landing-page\"><strong><span class=\"has-inline-color has-vivid-cyan-blue-color\">\u5230\u9054\u9801\/\u8457\u9678\u9801 Landing Page<\/span><\/strong><\/h3>\n\n\n\n<p><strong>\u5373\u4f7f\u7528\u8005\u5230\u9054\u4f60\u7db2\u7ad9\u7684\u7b2c\u4e00\u500b\u7db2\u9801<\/strong>\u3002<br>\u53ef\u80fd\u4f60\u6709\u9ede\u904e\u81c9\u66f8\u4e0a\u7684\u5ee3\u544a\uff0c\u5c31\u4f86\u5230\u4e86\u4e00\u500b\u4e00\u9801\u5f0f\u7684\u92b7\u552e\/\u7522\u54c1\u7db2\u9801\uff0c<br>\u56e0\u6b64\u5728\u96fb\u5546\u4e2d\u5e38\u5e38\u7a31\u5176\u70ba<strong>\u92b7\u552e\u9801<\/strong>\u3002<br><\/p>\n\n\n\n<p>\u7121\u8ad6\u662f\u4e00\u822c\u7db2\u7ad9\u6216\u662f\u5ee3\u544a\u696d\u4e3b\u90fd\u6703\u5341\u5206\u770b\u4e2dLanding Page\uff0c<br>\u4e3b\u56e0\u5c31\u662f\u5230\u9054\u7684\u7b2c\u4e00\u500b\u9801\u9762\u5f80\u5f80\u5c31\u80fd\u6c7a\u5b9a\u4f7f\u7528\u800590%\u4ee5\u4e0a\u5f8c\u7e8c\u7684\u884c\u70ba\u3002<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color\" id=\"urchin\u8ffd\u8e64\u6a21\u578b-utm-urchin-tracking-module\"><strong>Urchin\u8ffd\u8e64\u6a21\u578b <span class=\"has-inline-color has-vivid-cyan-blue-color\">UTM(Urchin Tracking Module<\/span>)<\/strong><\/h3>\n\n\n\n<p>UTM\u662f\u4e00\u7a2e\u5c08\u70baGoogle Analytics\u63d0\u4f9b\u7684\u8ffd\u8e64\u6a21\u578b\uff0c\u4e3b\u8981\u662f\u63d0\u4f9b\u884c\u92b7\u4eba\u80fd\u81ea\u5b9a\u7fa9GA\u9810\u8a2d\u4ee5\u5916\u7684\u6a19\u7c64\uff0c\u8b93\u884c\u92b7\u4eba\u80fd\u66f4\u9748\u6d3b\u7684\u5b9a\u7fa9GA\u5831\u8868\u4e0a\u7684\u6d41\u91cf\u7dad\u5ea6\u5448\u73fe\u3002<br>\u5e38\u898b\u7684UTM\u53c3\u6578\u5982\u4e0b\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-table alignleft is-style-stripes\"><table class=\"has-fixed-layout\"><thead><tr><th>UTM\u53c3\u6578\u985e\u578b<\/th><th>\u8aaa\u660e<\/th><th> \u8209\u4f8b <\/th><\/tr><\/thead><tbody><tr><td>utm_source<br>UTM\u6d41\u91cf(\u5ee3\u544a\u6d3b\u52d5)\u4f86\u6e90<strong>(\u5fc5\u586b)<\/strong><\/td><td>\u6d41\u91cf\u6216\u5ee3\u544a\u7684\u4f86\u6e90\uff0c\u4f8b\u5982\u793e\u7fa4\u3001\u96fb\u5b50\u5831<\/td><td>utm_source=facebook<\/td><\/tr><tr><td>utm_medium<br>UTM\u6d41\u91cf(\u5ee3\u544a\u6d3b\u52d5)\u5a92\u4ecb<br><strong>(\u5fc5\u586b)<\/strong><\/td><td>\u6d41\u91cf\u6216\u5ee3\u544a\u7684\u5a92\u4ecb\uff0c\u4f8b\u5982display\u3001email<\/td><td>utm_medium=display<\/td><\/tr><tr><td>utm_campaign<br>UTM\u5ee3\u544a\u6d3b\u52d5\u540d\u7a31<br>(\u9078\u586b)<\/td><td>\u5ee3\u544a\u6d3b\u52d5\u7684\u540d\u7a31\uff0c\u4f8b\u5982xmas\u30011111<\/td><td>utm_campaign=xmas<\/td><\/tr><tr><td>utm_term<br>UTM\u5ee3\u544a\u6d3b\u52d5\u95dc\u9375\u5b57<br>(\u9078\u586b)<\/td><td>\u5ee3\u544a\u6d3b\u52d5\u7684\u95dc\u9375\u5b57\uff0c\u4f8b\u5982xmas_gift<\/td><td>utm_term=xmas_gift<\/td><\/tr><tr><td>utm_content<br>UTM\u5ee3\u544a\u6d3b\u52d5\u5167\u5bb9<br>(\u9078\u586b)<\/td><td>\u5ee3\u544a\u6d3b\u52d5\u7684\u5167\u5bb9\uff0c\u591a\u534a\u7528\u4ee5\u5340\u5225\u60f3\u8981\u4e92\u76f8\u8f03\u52c1\u7684\u5ee3\u544a\u6587\u6848\u6216CTA\uff0c\u4f8b\u5982buy now\u3001learn more<\/td><td>utm_content=buy_now<br>utm_content=learn_more<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">UTM\u53c3\u6578\u8aaa\u660e<\/figcaption><\/figure>\n\n\n\n<p>\u9019\u6a23\u6bcf\u6b21\u586b\u5beb\u4e00\u500b\u9023\u7d50\u5c31\u8981\u586b\u4e00\u6b21\uff0c\u662f\u4e0d\u662f\u5f88\u9ebb\u7169\u5462?<br>\u5225\u64d4\u5fc3\uff0cGoogle\u5b98\u65b9\u5c31\u6709\u63d0\u4f9b\u4e86\u4e00\u500b<a href=\"https:\/\/ga-dev-tools.web.app\/campaign-url-builder\/\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/ga-dev-tools.web.app\/campaign-url-builder\/\" rel=\"noreferrer noopener\"><strong>\u514d\u8cbb\u5de5\u5177 Campaign URL Builder<\/strong><\/a>\uff0c\u80fd\u8fc5\u901f\u7522\u751f\u4f60\u8981\u7684UTM\u7db2\u5740\u3002<\/p>\n\n\n\n<p>\u60f3\u8981\u540c\u6642\u7522\u751f\u77ed\u7db2\u5740\u8ddfUTM\u53c3\u6578\u7684\u884c\u92b7\u4eba\u5247\u53ef\u4ee5\u4f7f\u7528<a href=\"https:\/\/lihi.io\/\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/lihi.io\/\" rel=\"noreferrer noopener\"><strong>lihi\u77ed\u7db2\u5740<\/strong><\/a>\uff0c\u4ed6\u662f\u4e00\u6b3e\u53f0\u7063\u4eba\u7814\u767c\u7684\u5c08\u70ba\u884c\u92b7\u4eba\u8a2d\u8a08\u7684\u77ed\u7db2\u5740\uff0c\u751a\u81f3\u5728\u9032\u968e\u65b9\u6848\u80fd\u81ea\u8a02\u77ed\u7db2\u5740\u7684\u7db2\u57df\uff0c\u63d0\u9ad8\u4fe1\u4efb\u5ea6\u3002<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style><\/style><style><\/style>\n\n\n<h3 class=\"wp-block-heading\" id=\"\u8df3\u51fa\u7387-bounce-rate\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\"><strong>\u8df3\u51fa\u7387<\/strong> <strong>Bounce Rate <\/strong><\/span><\/h3>\n\n\n\n<p><strong>\u610f\u5373\u4e0d\u505a\u4efb\u4f55\u6709\u6548\u700f\u89bd\u3001\u4e92\u52d5\u4fbf\u96e2\u958b(\u8df3\u96e2)\u7db2\u7ad9\u4f54\u7db2\u7ad9\u7684\u7e3d\u8a2a\u5ba2\u7684\u767e\u5206\u6bd4<\/strong>\uff0c\u5728\u591a\u6578\u7684\u60c5\u6cc1\u90fd\u6703\u5e0c\u671b\u9019\u500b\u6578\u503c\u8d8a\u4f4e\u8d8a\u597d\uff0c\u4ee3\u8868\u4f7f\u7528\u8005\u9ad4\u9a57\u6c92\u554f\u984c\uff0c\u5167\u5bb9\u611f\u8208\u8da3\u7b49\u3002<br>\u4e0d\u540c\u985e\u578b\u7684\u7db2\u7ad9\u901a\u5e38\u90fd\u6703\u6709\u4e0d\u540c\u7684\u8df3\u51fa\u7387\uff0c\u570b\u5916\u884c\u92b7\u7db2\u7ad9 <a href=\"https:\/\/blog.hubspot.com\/marketing\/decrease-website-bounce-rate-infographic\" target=\"_blank\" rel=\"noopener\">Hubspot<\/a> \u76842019\u7684\u8abf\u67e5\u5831\u544a\u5982\u4e0b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5167\u5bb9\u578b\u7db2\u7ad9 40~60%<\/li>\n\n\n\n<li>\u540d\u55ae\u8490\u96c6\u3001\u964c\u751f\u958b\u767c\u578b\u7db2\u7ad9(B2B\u985e\u578b) 30-50%<\/li>\n\n\n\n<li>\u90e8\u843d\u683c 70-98%<\/li>\n\n\n\n<li>\u96fb\u5546\u3001\u96f6\u552e\u7db2\u7ad9 20-40%<\/li>\n\n\n\n<li>\u670d\u52d9\u578b\u7db2\u7ad9 10-30%<\/li>\n\n\n\n<li>\u6d3b\u52d5\u9801\u3001\u4fc3\u92b7\u9801 70-90%                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               <\/li>\n<\/ul>\n\n\n\n<p>\u4ee5\u524d\u7b46\u8005\u505a\u904e\u96fb\u5546\u96f6\u552e\u8207B2B\u985e\u578b\u7db2\u7ad9\u7684\u5de5\u4f5c\uff0c\u5169\u8005\u8df3\u96e2\u7387\u5c31\u6709\u5dee\u523030%\u4e86\u3002<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u96e2\u958b\u7387-exit-rate\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\"><strong>\u96e2\u958b\u7387<\/strong> <strong>Exit Rate<\/strong><\/span> <strong> <\/strong><\/h3>\n\n\n\n<p>\u96e2\u958b\u7387\u6307\u7684\u662f\u4f7f\u7528\u8005<strong>\u5f9e\u7279\u5b9a\u9801\u9762\u7d50\u675f\u5de5\u4f5c\u968e\u6bb5\u7684\u767e\u5206\u6bd4<\/strong>\uff0c\u4e3b\u8981\u80fd\u770b\u51fa\u4f7f\u7528\u8005\u5f9e\u4f60\u7db2\u7ad9\u54ea\u500b\u9801\u9762\u96e2\u958b\u6bd4\u7387\u6700\u9ad8\u3002\u96e2\u958b\u7387\u8ddf\u8df3\u96e2\u7387\u4e0d\u540c\uff0c\u5728\u7279\u5b9a\u9801\u9762\u96e2\u958b\u7387\u904e\u9ad8\u6642\u5c31\u53ef\u80fd\u4ee3\u8868\u9019\u500b\u9801\u9762\u6709\u554f\u984c\uff0c\u53ef\u80fd\u662f\u6709BUG\u3001\u9ad4\u9a57\u4e0d\u4f73\u3001\u8f09\u5165\u904e\u4e45\u7b49\u554f\u984c\u3002<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u8f49\u63db\u7387-cvr-conversion-rate\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\"><strong>\u8f49\u63db\u7387<\/strong> <strong>CVR<\/strong> <strong>(Conversion Rate)  <\/strong><\/span><\/h3>\n\n\n\n<p><strong>\u6307\u5e73\u5747\u591a\u5c11\u4eba\u4f86\u5230\u4f60\u7684\u9801\u9762\uff0c\u6703\u4fc3\u6210\u4e00\u6b21\u8f49\u63db\u7684\u6bd4\u7387\u3002<\/strong><br><strong>\u8f49\u63db(Conversion)<\/strong>\uff0c\u4fbf\u662f\u6307\u6d41\u91cf\u8b8a\u73fe\u3002\u6307\u7576\u66dd\u5149\u3001\u6d41\u91cf\u8f49\u63db\u6210\u6709\u50f9\u503c\u7684\u884c\u70ba\uff0c\u6210\u70ba\u7db2\u7ad9\u3001\u5ee3\u544a\u4e3b\u771f\u6b63\u8ffd\u6c42\u7684\u76ee\u6a19\u3002<br>\u5149\u662f\u8f49\u63db\u7387\u8b8a\u53161%\uff0c\u5c31\u53ef\u4ee5\u76f4\u63a5\u5f71\u97ff\u5927\u591a\u7db2\u7ad9\u7684\u6708\u71df\u6536\u5f88\u591a\u4e86\uff0c\u56e0\u6b64\u8f49\u63db\u7387\u6703\u662f\u884c\u92b7\u4eba\u6700\u6ce8\u91cd\u7684\u6307\u6a19\u4e4b\u4e00\u3002<br><br>\u5e38\u898b\u7684\u8f49\u63db\u76ee\u6a19\u5982\u4e0b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u52a0\u5165\u8cfc\u7269\u8eca(Add To Cart)<\/li>\n\n\n\n<li>\u8cfc\u8cb7(Purchase)<\/li>\n\n\n\n<li>\u586b\u5beb\u806f\u7d61\u8cc7\u6599(Lead)<\/li>\n\n\n\n<li>\u5b8c\u6210\u8a3b\u518a(Complete Registration)<\/li>\n\n\n\n<li>\u5b8c\u6210\u5b89\u88dd (Installation)<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u65e5-\u9031-\u6708\u6d3b\u8e8d\u7528\u6236\u6578-dau-wau-mau-daily-weekly-monthly-active-users\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\"><strong>\u65e5\/\u9031\/\u6708\u6d3b\u8e8d\u7528\u6236\u6578 DAU\/WAU\/MAU (Daily\/Weekly\/Monthly Active Users)<\/strong><\/span><\/h3>\n\n\n\n<p>\u5373\u7279\u5b9a\u5340\u9593\u7684\u6d3b\u8e8d\u7528\u6236\u6578\uff0c\u9019\u7b97\u662f<strong>APP<\/strong>\u3001<strong>SaaS(\u7db2\u7ad9\u5373\u670d\u52d9)\u7522\u696d<\/strong>\u7684\u6307\u6a19\uff0c\u8209\u51e1\u793e\u4ea4\u8edf\u9ad4\u3001\u91d1\u878d\u4ea4\u6613\u5e73\u53f0\u3001\u904a\u6232\uff0c\u9019\u9805\u5c0d\u65bc\u5b83\u5011\u90fd\u7b97\u662fKPI(\u95dc\u9375\u7e3e\u6548\u6307\u6a19)\u3002<br>\u4f46\u540c\u6642\u4e5f\u662f\u6700\u96e3\u7684\u6307\u6a19\u4e4b\u4e00\uff0c\u8981\u7372\u53d6\u4e00\u4f4d\u9ecf\u8457\u5ea6\u9ad8\u7684\u7528\u6236\uff0c\u5728\u73fe\u4eca\u4e0d\u7f3a\u7522\u54c1\u3001\u8cc7\u8a0a\u7206\u70b8\u7684\u6642\u4ee3\uff0c\u5982\u4f55\u7372\u53d6\u7528\u6236\u7684\u6ce8\u610f\u529b\u3001\u4fe1\u8cf4\u5df2\u662f\u4e00\u7a2e\u986f\u5b78\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n<style><\/style><style><\/style><style><\/style><style><\/style>\n<div class=\"wp-block-buttons alignfull is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/taplink.cc\/tedsnote\" target=\"_blank\" rel=\"noreferrer noopener\">\u8ffd\u8e64\u6211\u5011\u7684IG\u4ee5\u53ca\u66f4\u591a\u5e73\u53f0!\u5e63\u5708\u3001\u884c\u92b7\u77e5\u8b58\u4e0d\u6f0f\u770b!<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading title\" id=\"\u5ee3\u544a\u540d\u8a5e\u4ecb\u7d39\"><strong><span class=\"has-inline-color has-black-color\">\u5ee3\u544a\u540d\u8a5e\u4ecb\u7d39<\/span><\/strong><\/h2>\n\n\n\n<p>\u9996\u5148\u7b46\u8005\u5e6b\u5927\u5bb6\u505a\u4e86\u4e00\u5f35\u5ee3\u544a\u5c64\u7d1a\u7684\u67b6\u69cb\u5716\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/tedsnote.com\/wp-content\/uploads\/2020\/09\/\u5e38\u898b\u5ee3\u544a\u5c64\u7d1a\u67b6\u69cb\u8207\u5c0d\u61c9\u529f\u80fd-1-1024x576.png\" alt=\"\u5ee3\u544a\u540d\u8a5e-\u5ee3\u544a\u5c64\u7d1a\u67b6\u69cb\u8207\u5c0d\u61c9\u529f\u80fdby tedsnote.com\" class=\"wp-image-266\" style=\"width:768px;height:432px\"\/><figcaption class=\"wp-element-caption\"><strong>\u5e38\u898b\u5ee3\u544a\u5c64\u7d1a\u7d50\u69cb(\u9069\u7528FB\u3001Google\u5ee3\u544a)<\/strong><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u5ee3\u544a\u6d3b\u52d5-campaign\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\"><strong>\u5ee3\u544a\u6d3b\u52d5<\/strong> <strong>Campaign <\/strong><\/span><\/h3>\n\n\n\n<p>\u5982\u679c\u4f60\u7b2c\u4e00\u6b21\u6253\u958b\u5ee3\u544a\u5f8c\u53f0\uff0c\u6216\u662f\u95b1\u8b80\u4e00\u4e9b\u570b\u5167\u5916\u7684\u884c\u92b7\u6587\u7ae0\u5f88\u53ef\u80fd\u6703\u6709\u770b\u904e\u9019\u500b\u8a5e\u3002<br><strong>\u4e00\u500bCampaign\u5c31\u662f\u4e00\u500b\u7368\u7acb\u7684\u5ee3\u544a\u57f7\u884c\u7684\u6700\u9ad8\u5c64\u7d1a<\/strong>\uff0c\u901a\u5e38\u5305\u542b\u9810\u7b97\u8a2d\u5b9a\u3001\u5ee3\u544a\u6295\u653e\u6642\u9593\u3001\u5ee3\u544a\u76ee\u6a19\u3002<br>\u5e95\u4e0b\u901a\u5e38\u9084\u6703\u6709\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Budget \u9810\u7b97<\/li>\n\n\n\n<li><strong>Ad Groups\/Ad Sets \u5ee3\u544a\u7d44\u5408\/\u7fa4\u7d44<\/strong><\/li>\n\n\n\n<li>Target Audience Setting \u76ee\u6a19\u8a2d\u5b9a<\/li>\n\n\n\n<li>Location\/Geo Setting \u5730\u5340\u8a2d\u5b9a<\/li>\n\n\n\n<li>Bidding Setting \u7af6\u50f9\u65b9\u5f0f<\/li>\n\n\n\n<li><strong>Creative\/Ads \u5ee3\u544a\u5275\u610f\/\u5ee3\u544a<\/strong><\/li>\n\n\n\n<li>Links \u5230\u9054\u7db2\u5740<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u5ee3\u544a\u5275\u610f-\u5ee3\u544a-creative-ads-advertisement\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\"><strong>\u5ee3\u544a\u5275\u610f\/\u5ee3\u544a<\/strong> <strong>Creative\/Ads<\/strong> <strong>(Advertisement)<\/strong><\/span><\/h3>\n\n\n\n<p>\u5728\u570b\u5916\uff0c\u901a\u5e38\u90fd\u662f\u5bebCreative\u53d6\u4ee3Ad\u4f86\u8868\u9054\u5ee3\u544a\u7d20\u6750\u9019\u4ef6\u4e8b\uff0c\u907f\u514d\u8b1bAd\uff0c\u56e0\u70ba\u904e\u65bc\u901a\u6cdb\u5bb9\u6613\u641e\u6df7\u3002<br>\u5e38\u898b\u7684\u5ee3\u544a\u5275\u610f\u6709\u5305\u542b\u5e7e\u7a2e\u985e\u578b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5716\u7247<\/li>\n\n\n\n<li>\u5f71\u7247<\/li>\n\n\n\n<li>\u6587\u6848<\/li>\n\n\n\n<li>\u9023\u7d50<\/li>\n<\/ul>\n\n\n\n<p>\u50cf\u662f\u9019\u500bAdsense\u5ee3\u544a\u5c31\u662fGDN(Google\u5ee3\u544a\u806f\u64ad\u7db2\u7684\u5ee3\u544a\u5275\u610f\uff0cGoogle\u5225\u6253\u6211XD):<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u6a6b\u5e45\u5716\u7247\u5ee3\u544a-banner\"><strong><span class=\"has-inline-color has-vivid-cyan-blue-color\">\u6a6b\u5e45\u5716\u7247\u5ee3\u544a Banner <\/span><\/strong><\/h3>\n\n\n\n<p>\u6700\u5e38\u898b\u7684\u5716\u7247\u5ee3\u544a\u985e\u578b\uff0c\u6700\u5e38\u898b\u5c31\u50cf\u662fMOMO\u6216\u662f\u8766\u76ae\u7684\u6a6b\u5e45\u5ee3\u544a\u5716\u7247\u3002<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u5c55\u793a\u578b\u5ee3\u544a-display\"><strong><span class=\"has-inline-color has-vivid-cyan-blue-color\">\u5c55\u793a\u578b\u5ee3\u544a Display<\/span><\/strong><\/h3>\n\n\n\n<p>\u5e38\u898b\u7684\u5ee3\u544a\u985e\u578b\u3002<strong>\u591a\u5a92\u9ad4\u3001\u975c\u614b\u5716\u50cf\u3001\u52d5\u614b\u5716\u50cf<\/strong>\u985e\u578b\u7684\u5ee3\u544a\u3002<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u63a8\u64ad\u578b\u5ee3\u544a-\u63a8\u64ad\u901a\u77e5-push-ads-push-notification\"><strong><span class=\"has-inline-color has-vivid-cyan-blue-color\">\u63a8\u64ad\u578b\u5ee3\u544a\/\u63a8\u64ad\u901a\u77e5 Push Ads\/ Push Notification<\/span><\/strong><\/h3>\n\n\n\n<p>\u5c07\u901a\u77e5\u76f4\u63a5\u767c\u9001\u5230\u88dd\u7f6e\u7684\u5ee3\u544a\uff0c\u901a\u5e38\u662f\u7531\u5c0f\u578b\u5716\u793a+\u6587\u5b57\u8a0a\u606f\u7d44\u6210\u7684\u901a\u77e5\u5ee3\u544a\u3002<br>\u5e38\u898b\u7684\u5e73\u53f0\u6709\u570b\u5167\u806f\u64ad\u7db2\u7684<a aria-label=\"\u79be\u591a\u5ee3\u544a (opens in a new tab)\" href=\"https:\/\/www.avividai.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\">\u79be\u591a\u5ee3\u544a<\/a>\uff0c\u570b\u5916\u7684\u806f\u64ad\u7db2<a aria-label=\"Propeller Ads (opens in a new tab)\" href=\"https:\/\/tedsnote.com\/jp\/propellerads\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Propeller Ads<\/a>\u53ca<a aria-label=\"MegaPush (opens in a new tab)\" href=\"https:\/\/tedsnote.com\/jp\/megapush\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\">MegaPush<\/a>\u3002<br>\u7576\u4f60\u770b\u5230\u6709\u7684\u7db2\u7ad9\u5de6\u4e0a\u89d2\u80fd\u540c\u610f\u8a02\u95b1\u6642\uff0c\u4e4b\u5f8c\u5c31\u6709\u53ef\u80fd\u6536\u5230\u985e\u4f3c\u7684\u901a\u77e5\u3002<br><\/p>\n\n\n\n<p>\u6bd4\u8d77\u50b3\u7d71\u5c55\u793a\u5ee3\u544a\u800c\u8a00\uff0c\u63a8\u64ad\u985e\u578b\u7684\u5ee3\u544a\u901a\u5e38\u6709\u8f03\u597d\u7684\u5230\u9054\u7387\u8ddf\u958b\u555f\u7387\uff0c<br>\u76ee\u524d\u6709\u4e0d\u5c11APP\u90fd\u6709\u9019\u500b\u529f\u80fd\u4f86\u901a\u77e5\u4f7f\u7528\u8005\u6700\u65b0\u6d3b\u52d5\/\u4fc3\u92b7\u8a0a\u606f\uff0c\u56e0\u70ba\u5c0d\u65bc\u539f\u751fAPP\u7684\u5ee0\u5546\u800c\u8a00\uff0c<br>\u4f7f\u7528APP\u5167\u63a8\u64ad\u662f\u514d\u8cbb\u7684\u3002<\/p>\n\n\n\n<p>\u5e38\u898b\u7684\u5230\u9054\u88dd\u7f6e\u6709PC\/MAC\u4ee5\u53ca\u884c\u52d5\u88dd\u7f6e(Android\u3001iOS)\u7b49\u3002<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u55ae\u6b21\u9ede\u64ca\u82b1\u8cbb-\u8a08\u8cbb-\u95dc\u9375\u5b57\u5ee3\u544a-cpc-cost-per-click-ppc-pay-per-click\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\"><strong>\u55ae\u6b21\u9ede\u64ca\u82b1\u8cbb\/\u8a08\u8cbb<\/strong>\/<strong>\u95dc\u9375\u5b57\u5ee3\u544a<\/strong> <strong>CPC (Cost Per Click)\/PPC (Pay Per Click)<\/strong> <\/span><\/h3>\n\n\n\n<p><strong>\u6700\u5e38\u898b\u7684\u6536\u8cbb\u65b9\u5f0f\u4e4b\u4e00<\/strong>\uff0c<strong>\u6307\u7528\u6236\u6bcf\u9ede\u64ca\u4e00\u6b21\u4f60\u7684\u5ee3\u544a\u4f60\u6240\u4ed8\u51fa\u7684\u6210\u672c\u3002<\/strong><br>\u6709\u50cf\u662fGoogle\u900f\u904e\u95dc\u9375\u5b57\u7af6\u50f9\u5f97\u51fa\u7684CPC\uff0c\u6709\u7684\u50cf\u662f\u7b46\u8005\u672c\u8eab\u7684\u5de5\u4f5c\u8ddf\u5f88\u591a\u570b\u5916\u767c\u5e03\u5546\uff0c\u5c31\u6703\u53bb\u7528\u6bd4\u8f03\u9ad8\u7684\u9810\u7b97\u8ac7CPC\u7684\u4e00\u53e3\u50f9\uff0c\u4f46Google\u3001FB\u90fd\u662f\u7af6\u50f9(Bidding)\u7684\uff0c\u6c92\u6709\u4e00\u53e3\u50f9\u9019\u7a2e\u6536\u8cbb\u65b9\u5f0f\u3002<br>\u8d8a\u4f4e\u4e5f\u4ee3\u8868\u82b1\u8d8a\u5c11\u7684\u9322\u5c31\u80fd\u5e36\u4f86\u8d8a\u591a\u7684\u6d41\u91cf\u3002<br>\u95dc\u9375\u5b57\u5ee3\u544a\u7684<strong>\u82f1\u6587\u4e5f\u53eb\u505aPPC\u5594<\/strong>\u3002<\/p>\n\n\n\n<pre class=\"wp-block-verse\"><strong>CPC\u516c\u5f0f<\/strong>\n(\u5ee3\u544a\u82b1\u8cbb\/\u9ede\u64ca\u6578)=CPC<\/pre>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u5343\u6b21\u66dd\u5149\u82b1\u8cbb-\u8a08\u8cbb-cpm-cost-per-mille\"><strong><span class=\"has-inline-color has-vivid-cyan-blue-color\">\u5343\u6b21\u66dd\u5149\u82b1\u8cbb\/\u8a08\u8cbb CPM (Cost Per Mille) <\/span><\/strong><\/h3>\n\n\n\n<p><strong>\u6700\u5e38\u898b\u7684\u6536\u8cbb\u65b9\u5f0f\u4e4b\u4e00<\/strong>\uff0c<strong>\u6307\u6bcf\u7576\u4f60\u7684\u5ee3\u544a\u66dd\u5149\/\u5c55\u793a\u5230\u7528\u6236\u524d\u9762\u4e00\u5343\u6b21\uff0c\u4f60\u6240\u8981\u4ed8\u51fa\u7684\u6210\u672c\u3002<\/strong><br>\u591a\u662fFacebook\u8ddf\u806f\u64ad\u7db2(Display Network)\u5f62\u5f0f\u7684\u5ee3\u544a\u6536\u8cbb\u65b9\u5f0f\u3002<br>\u6307\u670d\u52d9\u5546\u5e6b\u4f60\u66dd\u5149\u4e00\u5343\u6b21\u8981\u6536\u53d6\u7684\u8cbb\u7528\u3002\u8d8a\u4f4e\u5c31\u4ee3\u8868\u5c55\u793a\u6210\u672c\u8d8a\u5c11\uff0c\u5927\u591a\u6642\u5019\u4e5f\u6703\u5f71\u97ffCPC\u3002<\/p>\n\n\n\n<pre class=\"wp-block-verse\"><strong>CPM\u516c\u5f0f<\/strong>\n((\u66dd\u5149\u6578\/1000)\/\u5ee3\u544a\u82b1\u8cbb)=CPM<\/pre>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u9ede\u64ca\u7387-ctr-click-through-rate\"><strong><span class=\"has-inline-color has-vivid-cyan-blue-color\">\u9ede\u64ca\u7387 CTR (Click Through Rate)<\/span><\/strong><\/h3>\n\n\n\n<p><strong>\u66dd\u5149\u8207\u9ede\u64ca\u7684\u6bd4\u7387<\/strong>\uff0c\u6240\u6709\u884c\u92b7\u4eba\u90fd\u5728\u8ffd\u6c42\u7684\u6578\u503c\u4e4b\u4e00\uff0c\u8d8a\u9ad8\u4ee3\u8868\u80fd\u7528\u8d8a\u5c11\u7684\u5ee3\u544a\u6210\u672c\u5e36\u4f86\u8d8a\u591a\u7684\u6d41\u91cf\u3002<br>\u4e5f\u4ee3\u8868\u5ee3\u544a\u5275\u610f\u8d8a\u5438\u5f15\u4eba\u9ede\u95b1\u3002<\/p>\n\n\n\n<pre class=\"wp-block-verse\"><strong>CTR\u516c\u5f0f<\/strong>\n(\u66dd\u5149\u6578\/\u9ede\u64ca\u6578)x%=CTR<\/pre>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u55ae\u6b21\u884c\u52d5\u82b1\u8cbb-\u8a08\u8cbb-cpa-cost-per-action\"><strong><span class=\"has-inline-color has-vivid-cyan-blue-color\">\u55ae\u6b21\u884c\u52d5\u82b1\u8cbb\/\u8a08\u8cbb CPA (Cost Per Action)<\/span><\/strong><\/h3>\n\n\n\n<p><strong>\u6307\u7528\u6236\u6bcf\u5728\u4f60\u7684\u7db2\u7ad9\/\u8edf\u9ad4\u5b8c\u6210\u4e00\u6b21\u4f60\u6307\u5b9a\u7684\u884c\u52d5\uff0c\u4f60\u6240\u4ed8\u51fa\u7684\u6210\u672c\u3002<\/strong><br>\u4e00\u822c\u884c\u52d5\u90fd\u662f\u8a2d\u5b9a\u70ba\u8ddf\u8f49\u63db\u76ee\u6a19\u76f8\u540c<strong>\u52a0\u5165\u8cfc\u7269\u8eca\u3001\u8cfc\u7269\u3001\u586b\u597d\u8868\u55ae\u3001\u5b8c\u6210\u8a3b\u518a\u3001\u5b8c\u6210\u4e0b\u8f09<\/strong>\u7b49\u884c\u70ba\uff0c<br>\u5c11\u6578\u7684\u767c\u5e03\u5546\u53ef\u80fd\u6703\u8ddf\u5728\u9577\u671f\u914d\u5408\u4e4b\u5f8c\uff0c\u63d0\u51fa\u56fa\u5b9a\u5316\u7684CPA\u6536\u8cbb\uff0c\u6709\u5b8c\u6210\u884c\u52d5\u624d\u6536\u8cbb\uff0c\u7b97\u662f\u696d\u4e3b\u4e00\u822c\u6703\u6700\u559c\u6b61\u7684\u6536\u8cbb\u65b9\u5f0f\u3002<\/p>\n\n\n\n<p>\u985e\u4f3c\u7684\u82b1\u8cbb\/\u8a08\u8cbb\u65b9\u5f0f\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CPV (Cost Per View) \u55ae\u6b21\u89c0\u770b\u82b1\u8cbb \/\u8a08\u8cbb (\u591a\u7528\u5728Youtube\u5ee3\u544a\u3001\u5f71\u7247\u5ee3\u544a)<\/li>\n\n\n\n<li>CPL (Cost Per Lead) \u55ae\u7b46\u540d\u55ae\u82b1\u8cbb\/\u8a08\u8cbb<\/li>\n\n\n\n<li>CPI (Cost Per Installation) \u55ae\u6b21\u5b89\u88dd\u82b1\u8cbb\/\u8a08\u8cbb<\/li>\n\n\n\n<li>CPS (Cost Per Sale) \u55ae\u7b46\u92b7\u552e\u82b1\u8cbb\/\u8a08\u8cbb<\/li>\n<\/ul>\n\n\n\n<pre class=\"wp-block-verse\"><strong>CPA\u53ca\u4e0a\u8ff0\u76ee\u6a19\u516c\u5f0f<\/strong>\n(\u5b8c\u6210\u76ee\u6a19\u884c\u52d5\u6b21\u6578\/\u5ee3\u544a\u82b1\u8cbb)=CPA<\/pre>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387-roas-return-on-ad-spending\"><strong><span class=\"has-inline-color has-vivid-cyan-blue-color\">\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387 ROAS (Return on Ad Spending)<\/span><\/strong><\/h3>\n\n\n\n<p><strong>\u6bcf\u6295\u5165\u591a\u5c11\u5ee3\u544a\u8cbb\u5e73\u5747\u53ef\u4ee5\u5e36\u4f86\u7684\u6536\u76ca\u3002<\/strong><br>\u9019\u5927\u591a\u662f\u5728Facebook\u5ee3\u544a\u4e0a\u770b\u5230\uff0c\u6700\u6838\u5fc3\u3001\u6700\u91cd\u8981\u7684\u884c\u92b7\u6307\u6a19\uff0c\u6bcf\u8b8a\u53160.5\u5c31\u80fd\u8b93\u5ee3\u544a\u4eba\u4e0a\u5929\u6216\u4e0b\u5730\u3002<br>\u540c\u6a23\u4e0d\u540c\u7522\u696d\u7684\u6578\u5b57\u6703\u5dee\u5f88\u591a\u3002<\/p>\n\n\n\n<pre class=\"wp-block-verse\"><strong>ROAS \u516c\u5f0f<\/strong>\n(\u7e3d\u6536\u76ca\/\u5ee3\u544a\u82b1\u8cbb)=ROAS<\/pre>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u6295\u8cc7\u5831\u916c\u7387-roi-return-on-investment\"><strong><span class=\"has-inline-color has-vivid-cyan-blue-color\">\u6295\u8cc7\u5831\u916c\u7387 ROI (Return on Investment)<\/span><\/strong><\/h3>\n\n\n\n<p><strong>\u6bcf\u6295\u5165\u591a\u5c11\u9322\u5e73\u5747\u53ef\u4ee5\u5e36\u4f86\u7684\u6536\u76ca\u3002<\/strong><br>\u8207ROAS\u5dee\u4e0d\u591a\uff0c\u4f46ROI\u53ef\u4ee5\u6cdb\u6307\u5305\u542b\u5728\u5ee3\u544a\u4ee5\u5916\u7684\u6240\u6709\u884c\u92b7\u9810\u7b97\u7684\u6295\u5165\uff0c\u5e36\u56de\u7684\u6536\u76ca\u3002<br>\u7562\u7adf\u5927\u578b\u516c\u53f8\u6703\u9032\u884c\u7684\u884c\u92b7\u9810\u7b97\u6295\u5165\uff0c\u53ef\u80fd\u9084\u5305\u62ec\u793e\u7fa4\u5a92\u9ad4\u64cd\u4f5c\u6210\u672c\u3001\u516c\u95dc\u6210\u672c\u3001\u7d20\u6750\u6210\u672c\u3001\u5c08\u6848\u6210\u672c\u7b49\u3002<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\"><strong>ROI \u516c\u5f0f<\/strong>\n((\u7e3d\u71df\u6536-\u6bdb\u5229)\/\u7e3d\u6210\u672c)=ROI<\/pre>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u6b78\u56e0-attribution\"><strong><span class=\"has-inline-color has-vivid-cyan-blue-color\">\u6b78\u56e0 Attribution<\/span><\/strong><\/h3>\n\n\n\n<p>\u6b78\u56e0\u662f\u6307\u5728\u8a08\u7b97\u5ee3\u544a\u529f\u52de\u7684\u5206\u914d\u53ca\u6b78\u5c6c\uff0c\u5e38\u767c\u751f\u7684\u60c5\u5883\u5c31\u662f\u591a\u500b\u5ee3\u544a\u5e73\u53f0\u540c\u6642\u89f8\u53ca\u5230\u540c\u500bUser\u7684\u60c5\u5883\uff0c\u4f8b\u5982\u81c9\u66f8\u5148\u770b\u5230\uff0c\u518d\u5230Google\u4e0a\u641c\u5c0b\u8a72\u7db2\u7ad9\uff0c\u9019\u6642\u5019\u6b78\u56e0\u7cfb\u7d71\u5c31\u4e0a\u5834\u4e86\u3002<br>\u81c9\u66f8\u662f\u63a1\u53d6\u9ede\u64ca\u5f8c7\u621614\u5929\uff0c\u800cGoogle\u9810\u8a2d\u662f\u6700\u7d42\u9ede\u64ca\uff0c\u5728Google\u4e0a\u9084\u6709\u591a\u7a2e\u6b78\u56e0\u6a21\u5f0f\uff0c\u719f\u6089\u5ee3\u544a\u7684\u5c08\u5bb6\uff0c\u6703\u70ba\u4e0d\u540c\u60c5\u5883\u7684\u8f49\u63db\u72c0\u6cc1\u3001\u5ee3\u544a\u985e\u578b\u53bb\u8a2d\u5b9a\u4e0d\u4e00\u6a23\u7684\u6b78\u56e0\u6a21\u5f0f\u3002<br><a href=\"https:\/\/www.facebook.com\/business\/help\/176969939431761?id=399393560487908\" data-type=\"URL\" data-id=\"https:\/\/www.facebook.com\/business\/help\/176969939431761?id=399393560487908\" target=\"_blank\" rel=\"noreferrer noopener\">\u81c9\u66f8\u5ee3\u544a\u6b78\u56e0\u5b98\u65b9\u8aaa\u660e<\/a><br><a href=\"https:\/\/support.google.com\/google-ads\/answer\/6259715?hl=zh-Hant\" data-type=\"URL\" data-id=\"https:\/\/support.google.com\/google-ads\/answer\/6259715?hl=zh-Hant\" target=\"_blank\" rel=\"noreferrer noopener\">Google\u5ee3\u544a\u6b78\u56e0\u5b98\u65b9\u8aaa\u660e<\/a><\/p>\n\n\n<style><\/style><style><\/style><style><\/style>\n\n<style><\/style>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u7db2\u8def\u884c\u92b7\u7a2e\u985e\"><strong>\u7db2\u8def\u884c\u92b7\u7a2e\u985e<\/strong><\/h2>\n\n\n\n<p>\u9019\u908a\u7b46\u8005\u7c21\u55ae\u5217\u51fa\u4e86<strong>\u516b\u500b<\/strong>\u6700\u5e38\u770b\u898b\u4ee5\u53ca\u696d\u754c\u7d93\u5e38\u9084\u5728\u8a0e\u8ad6\u7684\u884c\u92b7\u6a21\u5f0f\uff0c<br>\u5728\u5f80\u5f8c\u6211\u6703\u518d\u64b0\u5beb\u6211\u64c5\u9577\u90e8\u4efd\u7684\u5c08\u6587\u8b93\u60a8\u4e86\u89e3\u66f4\u591a\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7-e-mail-marketing\"><strong><span class=\"has-inline-color has-vivid-cyan-blue-color\">\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7 E-Mail Marketing <\/span><\/strong><\/h3>\n\n\n\n<p>\u6b77\u53f2\u6700\u60a0\u4e45\u7684\u884c\u92b7\u65b9\u5f0f\u4e4b\u4e00\uff0c\u7279\u8272\u662f\u50f9\u683c\u5be6\u60e0\u3001\u6709\u6548\u50b3\u9054\u54c1\u724c\u8a0a\u606f\u4e26\u63d0\u5347\u9ecf\u8457\u5ea6\u3002<\/p>\n\n\n<style><\/style><style><\/style><style><\/style>\n\n<style><\/style>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u641c\u5c0b\u5f15\u64ce\u884c\u92b7-sem-search-engine-marketing\"><strong><span class=\"has-inline-color has-vivid-cyan-blue-color\">\u641c\u5c0b\u5f15\u64ce\u884c\u92b7 SEM (Search Engine Marketing)<\/span><\/strong><\/h3>\n\n\n\n<p>\u6700\u5e38\u898b\u7684\u5c31\u662fGoogle\u641c\u7d22\u5ee3\u544a\uff0c\u5728\u4f7f\u7528\u8005\u641c\u5c0b\u7684\u8def\u9014\u4e0a\u9032\u884c\u95dc\u9375\u5b57\u5ee3\u544a\u66dd\u5149\uff0c\u7279\u8272\u662f\u52d5\u6a5f\u9ad8\u3001\u76f8\u5c0d\u7cbe\u6e96\u3002<\/p>\n\n\n<style><\/style><style><\/style><style><\/style>\n\n<style><\/style>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u793e\u7fa4\u5a92\u9ad4\u884c\u92b7-social-media-marketing\"><strong><span class=\"has-inline-color has-vivid-cyan-blue-color\">\u793e\u7fa4\u5a92\u9ad4\u884c\u92b7 Social Media Marketing<\/span><\/strong><\/h3>\n\n\n\n<p>\u65bc\u793e\u7fa4\u5a92\u9ad4\u4e0a\u9032\u884c\u884c\u92b7\uff0c\u5305\u62ec\u793e\u7fa4\u7d93\u71df\u8207\u793e\u7fa4\u5a92\u9ad4\u5ee3\u544a\uff0c\u7279\u8272\u662f\u80fd\u91dd\u5c0d\u7279\u5b9a\u6a19\u7c64\u3001\u884c\u70ba\u7684TA\u884c\u92b7\u3002<\/p>\n\n\n<style><\/style><style><\/style><style><\/style>\n\n<style><\/style>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"kol\u884c\u92b7-key-opinion-leader-marketing\"><strong><span class=\"has-inline-color has-vivid-cyan-blue-color\">KOL\u884c\u92b7 Key Opinion Leader Marketing<\/span><\/strong><\/h3>\n\n\n\n<p>\u85c9\u7531\u7db2\u7d05\u3001\u90e8\u843d\u5ba2\u3001\u610f\u898b\u9818\u8896\u3001\u540d\u4eba\u9032\u884c\u63a8\u5ee3\uff0c\u7279\u8272\u662f\u6548\u679c\u7d93\u5e38\u5927\u8d77\u4f46\u4e5f\u6709\u53ef\u80fd\u5927\u843d\u3002<\/p>\n\n\n<style><\/style><style><\/style><style><\/style>\n\n<style><\/style>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u5167\u5bb9\u884c\u92b7-content-marketing\"><strong><span class=\"has-inline-color has-vivid-cyan-blue-color\">\u5167\u5bb9\u884c\u92b7 Content Marketing<\/span><\/strong><\/h3>\n\n\n\n<p>\u85c9\u7531\u64b0\u5beb\u5167\u5bb9\uff0c\u6eff\u8db3\u4f7f\u7528\u8005\u641c\u5c0b\u8cc7\u6599\u9700\u6c42\uff0c\u85c9\u6b64\u63d0\u9ad8\u54c1\u724c\u4fe1\u5fc3\u3001\u7522\u54c1\u4e86\u89e3\u3002<\/p>\n\n\n<style><\/style><style><\/style><style><\/style>\n\n<style><\/style>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u53e3\u7891\u884c\u92b7-womm-word-of-mouth-marketing\"><strong><span class=\"has-inline-color has-vivid-cyan-blue-color\">\u53e3\u7891\u884c\u92b7 WOMM (Word of Mouth Marketing)<\/span><\/strong><\/h3>\n\n\n\n<p>\u901a\u5e38\u5206\u70ba\u7dda\u4e0b\u8207\u7dda\u4e0a\u5169\u584a\uff0c<br>\u7dda\u4e0b\uff1a\u5e38\u7d93\u7531\u7fa4\u7d44\u3001\u4eba\u50b3\u4eba\u7684\u65b9\u5f0f\u63a8\u5ee3\u5546\u54c1\u3001\u670d\u52d9\uff0c\u4f8b\u5982\u5718\u8cfc\u7fa4\u3001\u597d\u5eb7\u5206\u4eab\u7fa4\u7d44\u3002<br>\u7dda\u4e0a\uff1a\u5e38\u5728\u77e5\u540d\u8ad6\u58c7\u3001\u8a0e\u8ad6\u5340\uff08\u4f8b\u5982M01\u3001PTT\u3001Dcard)\u88fd\u9020\u8a71\u984c\u85c9\u6b64\u9054\u5230\u63a8\u5ee3\u5546\u54c1\u3001\u670d\u52d9\u4e4b\u7528\uff0c\u4f8b\u5982\u696d\u914d\u6587\u3001\u4f7f\u7528\u8005\u5fc3\u5f97\u6587\u3002<\/p>\n\n\n<style><\/style><style><\/style><style><\/style>\n\n<style><\/style>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u806f\u76df\u884c\u92b7-affiliate-marketing\"><strong><span class=\"has-inline-color has-vivid-cyan-blue-color\">\u806f\u76df\u884c\u92b7 Affiliate Marketing<\/span><\/strong><\/h3>\n\n\n\n<p>\u85c9\u7531\u5236\u8a02\u806f\u76df\u8a08\u756b\uff0c\u7531\u806f\u76df\u8005(\u63a8\u5ee3\u8005)\u7533\u8acb\uff0c\u4e26\u5efa\u7acb\u6709\u6548\u7684\u8ffd\u8e64\u3001\u6b78\u56e0\u6a5f\u5236\uff0c\u5728\u78ba\u8a8d\u6210\u4ea4\u5f8c\uff0c\u4ed8\u6b3e\u7d66\u63a8\u5ee3\u8005\u3002<br>\u662f\u4e00\u7a2e\u8b93\u63a8\u5ee3\u8005\u5148\u63a8\u5ee3\uff0c\u518d\u8a08\u916c\u7684\u65b9\u5f0f\u3002\u65bc\u570b\u5916\u884c\u4e4b\u6709\u5e74\uff0c\u975e\u5e38\u76db\u884c\u3002<br>\u53f0\u7063\u77e5\u540d\u7684\u806f\u76df\u6574\u5408\u5e73\u53f0\u6709\uff1a<a aria-label=\"\u806f\u76df\u7db2 (opens in a new tab)\" href=\"https:\/\/tedsnote.com\/jp\/\u806f\u76df\u7db2\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\" class=\"rank-math-link\">\u806f\u76df\u7db2<\/a>\u3001<a aria-label=\"\u901a\u8def\u738b (opens in a new tab)\" href=\"https:\/\/tedsnote.com\/jp\/\u901a\u8def\u738b\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\" class=\"rank-math-link\">\u901a\u8def\u738b<\/a><\/p>\n\n\n<style><\/style><style><\/style><style><\/style>\n\n<style><\/style>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u96c6\u5ba2\u5f0f\u884c\u92b7-inbound-marketing\"><strong><span class=\"has-inline-color has-vivid-cyan-blue-color\">\u96c6\u5ba2\u5f0f\u884c\u92b7 Inbound Marketing<\/span><\/strong><\/h3>\n\n\n\n<p>\u6574\u5408\u793e\u7fa4\u884c\u92b7\u3001SEO\u3001SEM\u7b49\u4e09\u7a2e\u884c\u92b7\u65b9\u5f0f\uff0c\u85c9\u7531\u6eff\u8db3\u300c\u6d88\u8cbb\u8005\u611f\u8208\u8da3\u7684<strong>\u5167\u5bb9<\/strong>\u300d\uff0c\u9054\u5230\u884c\u92b7\u7684\u76ee\u7684\u3002<br>\u53ef\u7b97\u662f\u8fd1\u5e74\u53d7\u5230\u63a8\u5d07\u7684\u884c\u92b7\u6a21\u5f0f\u3002\u6bd4\u8d77\u65e9\u5e74\u7c21\u55ae\u7c97\u66b4\u7684\u5ee3\u544a\u8986\u84cb\uff0c\u96c6\u5ba2\u5f0f\u884c\u92b7\u8b93\u5ba2\u4eba\u627e\u4e0a\u9580\u7684\u65b9\u5f0f\uff0c<br>\u66f4\u80fd\u9054\u5230\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9ad8\u8f49\u63db\u7387<\/li>\n\n\n\n<li>\u9ad8\u9ecf\u8457\u5ea6<\/li>\n\n\n\n<li>\u4f4e\u5ee3\u544a\u8cbb<\/li>\n<\/ul>\n\n\n<style><\/style><style><\/style>\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n\n<style><\/style><style><\/style>\n<pre class=\"wp-block-verse\">\u8b1d\u8b1d\u95b1\u8b80\u5230\u9019\u908a\u7684\u60a8\uff0c\u5e0c\u671b\u9019\u7bc7\u6587\u7ae0\u80fd\u5e6b\u52a9\u5230\u4f60\u3002\n\u5982\u679c\u6709\u9700\u8981\u6211\u88dc\u5145\u7684\uff0c\u6b61\u8fce\u5728\u4e0b\u65b9\u7559\u8a00\u6216\u662f<a href=\"https:\/\/tedsnote.com\/jp\/contact-me\/\" class=\"rank-math-link\">\u806f\u7d61\u6211<\/a>\u5594\u3002\n\u5982\u679c\u9700\u8981\u8aee\u8a62\u670d\u52d9\u8acb\u81f3<a aria-label=\"\u670d\u52d9\u9801\u9762 (opens in a new tab)\" href=\"https:\/\/tedsnote.com\/jp\/services\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\">\u670d\u52d9\u9801\u9762<\/a><\/pre>\n\n\n<style><\/style><style><\/style>\n<div class=\"wp-block-buttons alignfull is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" 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