{"id":1782,"date":"2022-04-14T11:01:55","date_gmt":"2022-04-14T03:01:55","guid":{"rendered":"https:\/\/tedsnote.com\/?p=1782"},"modified":"2023-09-14T15:24:02","modified_gmt":"2023-09-14T07:24:02","slug":"attention-economy","status":"publish","type":"post","link":"https:\/\/tedsnote.com\/jp\/attention-economy\/","title":{"rendered":"\u3010Ted\u89c0\u9ede\u3011\u9019\u662f\u4e00\u500b\u6ce8\u610f\u529b\u7d93\u6fdf\u7684\u6642\u4ee3"},"content":{"rendered":"<h2 class=\"wp-block-heading\" id=\"\u6ce8\u610f\u529b\u7d93\u6fdf\u7684\u5230\u4f86\"><strong>\u6ce8\u610f\u529b\u7d93\u6fdf<\/strong>\u7684\u5230<strong>\u4f86<\/strong><\/h2>\n\n\n\n<p>\u9019\u662f\u4e00\u500b<a aria-label=\"\u6ce8\u610f\u529b\u7d93\u6fdf (opens in a new tab)\" href=\"https:\/\/zh.wikipedia.org\/wiki\/%E6%B3%A8%E6%84%8F%E5%8A%9B%E7%B6%93%E6%BF%9F\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\">\u6ce8\u610f\u529b\u7d93\u6fdf<\/a>(Attention Economy)\u7684\u6642\u4ee3\uff0c\u800c\u4f60\u6211\u90fd\u7d42\u5c07\u96e3\u4ee5\u9003\u96e2\u3002<br>\u7121\u8ad6\u662f\u793e\u4ea4\u5a92\u9ad4\u3001\u5ee3\u544a\u520a\u7248\uff0c\u751a\u81f3\u4f60\u5728\u642d\u96fb\u68af\uff0c\u90fd\u6709\u7121\u7aae\u7121\u76e1\u7684\u5ee3\u544a\u6216\u60f3\u8b93\u4f60\u77e5\u9053\u7684\u8a0a\u606f\u51fa\u73fe\u5728\u4f60\u773c\u7403\u3002<br>\u7121\u8ad6\u662f\u9078\u64c7\u4e3b\u52d5\u63a5\u6536\u3001\u88ab\u52d5\u63a5\u6536\u9084\u662f\u62d2\u7d55\u63a5\u6536\uff0c<br>\u90fd\u5f88\u96e3\u907f\u514d\u4e00\u90e8\u5206\u7684\u8cc7\u8a0a\u63a5\u6536\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/tedsnote.com\/wp-content\/uploads\/2022\/04\/social-media-networks-icons-6721926-1024x682.png\" alt=\"\u793e\u7fa4\u8207\u5275\u4f5c\u5e73\u53f0\" class=\"wp-image-1783\" style=\"width:768px;height:512px\" width=\"768\" height=\"512\"\/><figcaption class=\"wp-element-caption\">\u793e\u7fa4\u8207\u5275\u4f5c\u5e73\u53f0\uff0c\u5716\u7247\u53d6\u81eaFreepik <\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u5be6\u969b\u6848\u4f8b\"><strong>\u5be6\u969b\u6848\u4f8b<\/strong><\/h2>\n\n\n\n<p>\u53ea\u8981\u8a0a\u606f\u6210\u529f\u7372\u53d6\u4e86\u4f60\u7684\u8996\u89ba\u3001\u807d\u89ba\u3001\u55c5\u89ba\u3001\u89f8\u89ba\u4e43\u81f3\u5473\u89ba\uff0c<br>\u5c31\u9054\u5230\u4e86\u884c\u92b7\u4e0a\u7684\u76ee\u7684\u3002<br>\u5728\u79d1\u6280\u7684\u9032\u6b65\u4e0b\uff0c\u66f4\u591a\u5ee3\u544a\u7248\u4f4d\u53ef\u4ee5\u505a\u5230\u6578\u4f4d\u5316\u7684\u63a8\u9001\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4f8b\u5982\u6700\u5e38\u898b\u7684\u5169\u5927\u5ee3\u544a\u5de8\u982d\uff0c\u7db2\u8def\u4e0a\u7684\u66dd\u5149\u5e03\u5c40\u3002<\/li>\n\n\n\n<li>\u4f8b\u5982\u5728\u96fb\u68af\u88e1\u7684\u5ee3\u544a\u520a\u7248\uff0c\u9023\u4e0a\u7db2\u8def\uff0c\u5c31\u53ef\u4ee5\u6210\u70ba\u6578\u4f4d\u5ee3\u544a\u7684\u64f4\u5c55\u66dd\u5149\u4f4d\u7f6e\u3002(\u8a73\u898b\u53f0\u7063\u7684<a aria-label=\"\u6771\u68ee\u5206\u773e\u5ee3\u544a (opens in a new tab)\" href=\"https:\/\/www.eiptv.net\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\">\u6771\u68ee\u5206\u773e\u5ee3\u544a<\/a>)<\/li>\n\n\n\n<li>\u4f8b\u5982\u5728\u667a\u6167\u96fb\u8996\u7684<a aria-label=\"\u5c0f\u7c73\u4e8b\u4ef6 (opens in a new tab)\" href=\"https:\/\/tw.appledaily.com\/international\/20210315\/ULK2HNXYW5DOZICDY2463GQK5I\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\">\u5c0f\u7c73\u4e8b\u4ef6<\/a>\u3002<br>(\u667a\u6167\u51b0\u7bb1\u6216\u5176\u4ed6\u667a\u6167\u5bb6\u96fb\u7f6e\u5165\u63a8\u9001\u5f0f\u5ee3\u544a\uff0c\u9084\u80fd\u4f9d\u7167\u50a2\u4ff1\u552e\u50f9\u5e02\u5834\u5b9a\u4f4d\u7cbe\u6e96\u5224\u65b7\u6d88\u8cbb\u5ba2\u7fa4\u7d66\u4e88\u5408\u9069\u7684\u5ee3\u544a\u3002)<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/tedsnote.com\/wp-content\/uploads\/2022\/04\/image.png\" alt=\"\u5c0f\u7c73\u5be6\u969b\u4e8b\u4ef6\u6848\u4f8b\" class=\"wp-image-1786\" style=\"width:741px;height:561px\" width=\"741\" height=\"561\"\/><figcaption class=\"wp-element-caption\">\u5c0f\u7c73\u5be6\u969b\u4e8b\u4ef6\u6848\u4f8b(\u7d14\u5716\u7247\uff0c\u5b8c\u6574\u65b0\u805e\u5f71\u7247\u8acb\u81f3  <a aria-label=\"\u5c0f\u7c73\u4e8b\u4ef6 (opens in a new tab)\" href=\"https:\/\/tw.appledaily.com\/international\/20210315\/ULK2HNXYW5DOZICDY2463GQK5I\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\">\u5c0f\u7c73\u4e8b\u4ef6<\/a> )\uff0c\u5716\u7247\u53d6\u81ea\u860b\u679c\u65b0\u805e<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u4e16\u754c\u6b63\u4ee5\u96e3\u4ee5\u60f3\u50cf\u7684\u901f\u5ea6\u767c\u5c55\"><strong>\u4e16\u754c\u6b63\u4ee5\u96e3\u4ee5\u60f3\u50cf\u7684\u901f\u5ea6\u767c\u5c55<\/strong><\/h2>\n\n\n\n<p>\u5f88\u53ef\u6015\u55ce? \u6211\u8a8d\u70ba\u6709\u4e00\u9ede\u53ef\u6015\u3002\u4f46\uff0c<strong>\u9019\u662f\u5f88\u96e3\u907f\u514d\u7684\u8da8\u52e2<\/strong>\u3002<br>\u5c24\u5176<strong>\u73fe\u4ee3\u4eba\u5c0d\u667a\u6167\u578b\u624b\u6a5f<\/strong>\u3001<strong>\u6578\u4f4d\u5a92\u9ad4\u7684\u4f9d\u8cf4<\/strong>\u3002<br>\u6240\u8b02\u7684\u6ce8\u610f\u529b\u7d93\u6fdf\u621b\u7136\u800c\u751f\u3002<br><br>\u6ce8\u610f\u529b\u7d93\u6fdf\u5c31\u50cf\uff0c<br>\u6bcf\u6709\u4e00\u500b\u6210\u529f\u66dd\u5149(\u7121\u8ad6\u66dd\u5149\u5f62\u5f0f\u70ba\u4f55)\u5373\u6709\u6a5f\u7387\u9020\u6210\u6ce8\u610f\u529b\u7684\u7372\u53d6\uff0c\u6709\u6ce8\u610f\u529b\u7684\u7372\u53d6\uff0c\u5c31\u53ef\u80fd\u7522\u751f\u54c1\u724c\u5370\u8c61\u6216\u884d\u751f\u6240\u8b02\u7684&#8221;\u4e92\u52d5&#8221; (Engagement)\uff0c\u9032\u800c\u7522\u751f\u6d88\u8cbb\u3001\u4e0b\u55ae\u3002<br>\u800c\u9019\u4e9b\u6771\u897f\u53ea\u8981\u900f\u904e\u6578\u4f4d\u5316\u7d00\u9304\uff0c\u90fd\u80fd\u7522\u751f\u5c0d\u61c9\u7684\u6578\u64da(\u66dd\u5149\u6578\u3001\u4e92\u52d5\u7387\u3001\u8f49\u63db\u7387)\u3002<br>\u9019\u4e9b\u61c9\u904b\u800c\u751f\u7684\u6578\u64da\uff0c\u66f4\u4e5f\u53ef\u4ee5\u7531\u5927\u6578\u64da\u8cc7\u6599\u5eab\u6bd4\u5c0d\u4eba\u53e3\u8cc7\u6599\uff0c\u7d93\u904e\u7cbe\u5bc6\u904b\u7b97\u5f8c\uff0c\u7522\u751f\u4e00\u5957\u7cbe\u5bc6\u4e14\u7cbe\u6e96\u7684\u65b0\u578b\u614b\u5ee3\u544a\u7cfb\u7d71\u3002<br>\u76ee\u524d\u5c31\u8f03\u70ba\u9f90\u5927\u5ee3\u544a\u5927\u6578\u64da\u7cfb\u7d71\u7684\u5ee3\u544a\u5e73\u53f0\uff0c\u5c31\u5c6cFacebook\u3001Google\u8207Criteo\u7b49\u3002<br>\u5728\u672a\u4f86\uff0c\u5982\u679c\u9019\u4e9b\u4f01\u696d\u5de8\u982d\uff0c\u5148\u4e92\u76f8\u6574\u5408\uff0c\u63a5\u8457\u518d\u6574\u5408\u4e86\u5168\u4e16\u754c\u7684\u5176\u4ed6\u66f4\u591a\u6578\u4f4d\u5ee3\u544a\u7248\u4f4d(\u4f8b\u5982\u6574\u5408\u5404\u570b\u96fb\u4fe1\u696d)\u3001\u5be6\u9ad4\u64f4\u5c55\u6578\u4f4d\u5ee3\u544a\u7248\u4f4d\uff0c\u90a3\u61c9\u8a72\u6703\u662f\u4e00\u500b\u6975\u70ba\u53ef\u6015\u7684\u5ee3\u544a\u5e73\u53f0\u6216\u8457\u53ef\u4ee5\u8aaa\u662f <br><strong>\u5ee3\u544a\u5de8\u7378<\/strong>\u3002<\/p>\n\n\n\n<p>\u8a66\u60f3\uff1a<br>\u9ede\u9ede\u6ed1\u9f20\u3001\u6309\u6309\u9375\u76e4\uff0c\u900f\u904e\u4e00\u500b\u5ee3\u544a\u5e73\u53f0\u8a2d\u5b9a\u5ee3\u544a\u76ee\u6a19\u3001\u5275\u5efa\u5ee3\u544a\u7d20\u6750\u3001\u6587\u6848\u3001<strong>\u9078\u64c7\u5ee3\u544a\u7248\u4f4d<\/strong>\u3001TA\uff0c\u5c31\u80fd\u5c07\u60f3\u8981\u50b3\u9054\u7279\u5b9a\u8cc7\u8a0a\u7684\u8a0a\u606f\u66dd\u5149\u5728\u5168\u4e16\u754c\u7684 \u793e\u4ea4\u8207\u5275\u4f5c\u5e73\u53f0(Youtube\u3001Facebook\u3001Twitter\u3001Instagram\u3001Tiktok\u3001Medium)\u3001\u5be6\u9ad4\u5bb6\u96fb\u3001\u5be6\u9ad4\u6578\u4f4d\u770b\u677f\u3001\u5be6\u9ad4\u6578\u4f4d\u50b3\u55ae\u4e0a\u3002<\/p>\n\n\n\n<p>\u8a3b\uff1a\u524d\u9762\u6d41\u7a0b\u7684\u5f62\u5bb9\uff0c\u76ee\u524d\u5c31\u5df2\u7d93\u662f\u7576\u4e0b\u8a2d\u7acb\u6578\u4f4d\u5ee3\u544a\u7684\u6d41\u7a0b\u4e86\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/tedsnote.com\/wp-content\/uploads\/2022\/04\/day-city-view-1024x683.jpg\" alt=\"\u5de8\u578b\u4f01\u696d\" class=\"wp-image-1785\" style=\"width:768px;height:512px\" width=\"768\" height=\"512\"\/><figcaption class=\"wp-element-caption\">\u5de8\u578b\u4f01\u696d\uff0c\u5716\u7247\u53d6\u81eaFreepik<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u5de8\u578b\u4f01\u696d\u7684\u638c\u6b0a\u8207\u7d50\u8ad6\"><strong>\u5de8\u578b\u4f01\u696d\u7684\u638c\u6b0a\u8207\u7d50\u8ad6<\/strong><\/h2>\n\n\n\n<p>\u6709\u6642\u5019\u79d1\u6280\u6703\u70ba\u4eba\u985e\u5e36\u4f86\u5e78\u798f\uff0c\u6709\u6642\u5019\u79d1\u6280\u537b\u5f88\u53ef\u80fd\u6210\u70ba\u5de8\u578b\u8de8\u570b\u4f01\u696d\uff0c\u6feb\u7528\u79d1\u6280\u525d\u596a\u5e73\u6c11\u767e\u59d3\u6ce8\u610f\u529b\u8207\u9322\u5305\u5167\u8cc7\u7522\u7684\u8edf\u6027\u8207\u786c\u6027\u624b\u6bb5\u3002<br>\u70ba\u4ec0\u9ebc\u7528&#8221;\u525d\u596a&#8221;\u4e8c\u5b57\u5462? \u56e0\u70ba\u5728\u4e00\u822c\u4eba\u4eab\u53d7Youtube\u3001Facebook\u7b49\u5e73\u53f0\u7684\u670d\u52d9\u6642\u3002<br>\u8209\u4f8b\u4f86\u8aaa\uff0c\u5b83\u5011\u90fd\u6703\u6975\u76e1\u6240\u80fd\u7684\u5e0c\u671b\u4f60\u7559\u4e0b\uff0c\u7121\u8ad6\u4ee5UI\u3001UX\u9084\u662f\u5225\u7684\u5f62\u5f0f\u3002<br>\u4f8b\u5982\u81c9\u66f8\u7684Watch\u4e00\u9ede\u958b\u5176\u4e2d\u4e00\u90e8\u5f71\u7247\uff0c\u6703\u81ea\u52d5\u8b8a\u6210\u5f71\u7247\u7248\u52d5\u614b\u7246(feed)\uff0c\u76f4\u89ba\u5730\u770b\u5b8c\u5f71\u7247\u63a5\u8457\u5f80\u4e0b\u6ed1\uff0c\u5c31\u662f\u63a5\u8457\u5225\u90e8\u5f71\u7247\u3002<br>\u505c\u7559\u7684\u6642\u9593\u8d8a\u9577\uff0c\u5c31\u6709\u8d8a\u591a\u6a5f\u6703\u8ce3\u51fa\u8d8a\u591a\u7684\u5ee3\u544a\u7248\u4f4d\u7d66\u5ee3\u544a\u5ba2\u6236\u3002<\/p>\n\n\n\n<p>\u4f01\u696d\u53ef\u4ee5\u7528&#8221;<strong>\u9322<\/strong>&#8220;(\u5ee3\u544a\u8cbb)\u8cb7\u8d70\u4f60\u7684\u6ce8\u610f\u529b\u6216\u6642\u9593\u3002<br>\u5728\u8ca7\u5bcc\u5dee\u8ddd\u7684\u64f4\u5927\u4e0b\uff0c\u5de8\u578b\u4f01\u696d\u7528\u4f60\u7684\u6d88\u8cbb\u3001\u4f60\u7684\u6ce8\u610f\u529b\u7372\u53d6\u800c\u4f86\u7684\u8cc7\u91d1\uff0c\u518d\u6295\u5165\u5ee3\u544a\uff0c\u63a5\u8457\u5468\u800c\u5fa9\u59cb\u7684\u904b\u884c\u3002<br>\u8981\u77e5\u9053\uff0c<strong>\u9322\u4e0d\u662f\u4e0d\u53ef\u518d\u751f\u8cc7\u6e90<\/strong>\uff0c<strong>\u4f46\u6642\u9593\u662f<\/strong>\u3002<br><br>\u5118\u7ba1Ted 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class=\"rank-math-link\">\u53cd\u70cf\u6258\u90a6<\/a><\/strong>\u7684\u5f71\u8996\u6216\u96fb\u73a9\u4f5c\u54c1\uff0c\u4f8b\u5982\u96fb\u5f71 \u9280\u7ffc\u6bba\u624b\u3001\u5029\u5f71\u523a\u5ba2\u3001\u6a5f\u68b0\u516c\u6575\u7b49\u4f5c\u54c1; \u4f8b\u5982\u96fb\u73a9\u904a\u6232 \u96fb\u99ad\u53db\u5ba22077\u3002<br>\u5927\u591a\u90fd\u6709\u5e7e\u500b\u6210\u5206\uff0c<\/p>\n\n\n\n<ul 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\u9019\u662f\u4e00\u500b\u6ce8\u610f\u529b\u7d93\u6fdf(Attention Economy)\u7684\u6642\u4ee3\uff0c\u800c\u4f60\u6211\u90fd\u7d42\u5c07\u96e3\u4ee5\u9003\u96e2\u3002\u7121\u8ad6\u662f\u793e\u4ea4\u5a92\u9ad4\u3001\u5ee3\u544a\u520a\u7248\uff0c\u751a\u81f3\u4f60\u5728\u642d\u96fb\u68af\uff0c\u90fd\u6709\u7121\u7aae\u7121\u76e1\u7684\u5ee3\u544a\u6216\u60f3\u8b93\u4f60\u77e5\u9053\u7684\u8a0a\u606f\u51fa\u73fe\u5728\u4f60\u773c\u7403\u3002\u7121\u8ad6\u662f\u9078\u64c7\u4e3b\u52d5\u63a5\u6536\u3001\u88ab\u52d5 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1784,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","_wp_convertkit_post_meta":{"form":"5601199","landing_page":"","tag":"0","restrict_content":""},"footnotes":""},"categories":[15,39],"tags":[4,65],"class_list":["post-1782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-workplace","tag-ads","tag-adsmonster"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/tedsnote.com\/jp\/wp-json\/wp\/v2\/posts\/1782","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tedsnote.com\/jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tedsnote.com\/jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tedsnote.com\/jp\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/tedsnote.com\/jp\/wp-json\/wp\/v2\/comments?post=1782"}],"version-history":[{"count":0,"href":"https:\/\/tedsnote.com\/jp\/wp-json\/wp\/v2\/posts\/1782\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tedsnote.com\/jp\/wp-json\/wp\/v2\/media\/1784"}],"wp:attachment":[{"href":"https:\/\/tedsnote.com\/jp\/wp-json\/wp\/v2\/media?parent=1782"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tedsnote.com\/jp\/wp-json\/wp\/v2\/categories?post=1782"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tedsnote.com\/jp\/wp-json\/wp\/v2\/tags?post=1782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}